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| Company type | Private |
|---|---|
| Industry | Software as a service (SaaS), Marketing technology |
| Founded | 2016 |
| Founder | Marcus Carloni |
| Headquarters | Stockholm, Sweden |
Area served | Worldwide |
Key people | Eulogi Bordas (CEO) |
| Products | User-generated content (UGC) platform |
| Website | getflowbox |
Flowbox is a Swedish software company founded in 2016 that develops a user-generated content (UGC) platform for online retailers and marketers. Headquartered in Stockholm, the company has been noted in European business media for its funding rounds and growth.[1][2] In 2022, the company expanded internationally through its acquisition of Barcelona-based Photoslurp.[3][4]
History
editEarly founding (2016-2020)
editFlowbox was founded by Marcus Carloni in 2016, initially serving clients in the Nordic market. In 2020, the company raised around €7.5 million in a Series A funding round led by Viking Venture, to support its product development and expansion beyond the Nordics.[1] Flowbox was also named one of the 10 most promising Sweden-based startups to watch by EU-startups.[5]
Merging with Photoslurp (2022-2023)
editIn June 2022, Flowbox acquired Photoslurp, a competitor based in Barcelona that was founded in 2014. Photoslurp offered tools to collect, curate, and publish visual content, primarily for fashion and lifestyle brands.[6][7] The deal enabled Flowbox to enter the Southern European and Latin American markets.[8][9] Reports from Finanstid stated that the newly combined company grew from approximately 25 to 70 employees, with a recurring annual revenue of SEK 80 million after the merger.[4]
Present day (2023 to present)
editIn 2023, Flowbox received an SEK 11 million investment from Subvenio Invest and entrepreneur Jan Gottlander to further support its international growth strategy.[10] Coverage of the company has appeared in outlets such as Dagens Juridik and MarketingDirecto.[11][12]
Platform and features
editFlowbox provides a cloud service used by companies to bring in material that their customers share on social media like Instagram, TikTok, and Pinterest. The content can be reviewed and arranged before being published on websites or in marketing campaigns. In practice, brands often collect posts by encouraging specific hashtags and then use the material in product galleries that connect directly to online shops.[13]
Leadership
editMarcus Carloni served as CEO of Flowbox prior to its merger with Photoslurp. After the merger, Eulogi Bordas, co-founder and former CEO of Photoslurp, became CEO of the combined company.[14][15]
See also
editReferences
edit- ^ a b "Swedish startup Flowbox raises €7.5 million in Series A funding". Tech.eu. 2020-02-05. Retrieved 2025-08-18.
- ^ "Flowbox fyller på med nya miljoner: "Internationella ambitioner"". Ehandel.se. 2023-03-17. Retrieved 2025-08-18.
- ^ "La 'startup' barcelonesa Photoslurp se une a la sueca Flowbox". The New Barcelona Post (in Spanish). 2022-06-15. Retrieved 2025-08-18.
- ^ a b "Flowbox går samman med Photoslurp – bildar europeisk jätte". Finanstid (in Swedish). 2022-06-15. Retrieved 2025-08-18.
- ^ "10 promising Sweden-based startups to watch in 2020 and beyond". EU-Startups. 2020-03-10. Retrieved 2025-08-18.
- ^ Tepper, Fitz (16 November 2015). "Photoslurp Helps Brands Sell Products From Instagram". TechCrunch. Retrieved 16 July 2025.
- ^ Lomas, Natasha (6 November 2017). "Photoslurp bags $870k for its 'shop the look' UGC marketing platform". TechCrunch. Retrieved 16 July 2025.
- ^ "Spanish startup Photoslurp has merged with Flowbox". EU-Startups. 2022-06-17. Retrieved 2025-07-15.
- ^ "Cuatrecasas with Flowbox on the acquisition of Photoslurp". Iberian Lawyer. 2022-06-17. Retrieved 2025-07-15.
- ^ "Flowbox fyller på med nya miljoner: "Internationella ambitioner"". Ehandel.se. 2023-03-17. Retrieved 2025-07-15.
- ^ "Lindahl har biträtt Flowbox och Viking Venture vid förvärvet av det spanska bolaget Photoslurp". Dagens Juridik (in Swedish). 2022-06-17. Retrieved 2025-08-12.
- ^ "Photoslurp se fusiona con la sueca Flowbox con el objetivo de liderar el visual commerce en Europa". Marketing4ecommerce (in Spanish). 2022-06-22. Retrieved 2025-08-12.
- ^ "Flowbox hjälper företag låta kunderna sköta marknadsföringen". Breakit (in Swedish). 2019-09-09. Retrieved 2025-08-18.
- ^ "Hans doldisbolag Flowbox får ny storägare – tar in 80 miljoner kronor". Breakit. 2020-02-05. Retrieved 2025-08-18.
- ^ "Flowbox appoints new CEO". Cision. 2022-07-05. Retrieved 2025-08-18.
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