Draft:The Canadian Brewhouse

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The Canadian Brewhouse (CBH) is a Canadian-owned chain of restaurants and sports bars renowned for its distinctly Canadian-themed decor, lively atmosphere, and vibrant community spirit. Headquartered in Edmonton, Alberta, the company operates 48 locations across Canada as of 2025, with an ongoing strategy for continued expansion into Eastern Canada and eventually into North America.

Overview

● Industry: Hospitality (Restaurant and Sports Bar)

● Founded: 2002, Edmonton, Alberta, Canada

● Founder: Roger Newton

● Key People: Roger Newton (Founder), Mike Wheeler (CEO)

● Headquarters: Edmonton, Alberta, Canada

● Number of Locations: 48

● Products: Beer, cocktails, poutine, pizzas, burgers, appetizers, and entrees

● Website: thecanadianbrewhouse.com

History

Founding

Roger Newton, an influential entrepreneur in Canada's restaurant industry, founded The Canadian Brewhouse in 2002 at the age of 21. Recognizing a gap in the market for a uniquely Canadian dining experience combined with a sports bar setting, Newton rebranded an existing pub in Edmonton’s Mayfield area, creating a culturally vibrant space celebrated for its distinctive Canadian flair.

Expansion

Initially concentrating in Alberta, CBH experienced steady growth and expanded into other provinces. The first out-of-Alberta ___location opened in Saskatoon, Saskatchewan, in 2014. Following this success, CBH established additional locations in:

● Kelowna, British Columbia (2015)

● Winnipeg, Manitoba (2016)

● Oshawa, Ontario (2021)

● Founding Years (2002 – 2012) & National Growth (2013 – Present): Mississauga, Ontario (2025), marking its 46th ___location and reinforcing its Eastern Canadian presence.

CBH actively promotes franchising opportunities to facilitate further national and international expansion.

Menu

CBH's menu proudly features an array of Canadian cuisine, celebrating national favorites such as poutine, pizzas, sandwiches, and the iconic Caesar cocktail. Signature creations such as Buffalo Chicken Poutine and Stampede Caesar have become customer favorites. The restaurant also serves popular pub fare like wings, burgers, nachos, and an extensive selection of appetizers.

A standout menu feature is The Great Canadian Burger Challenge, a competitive eating contest where patrons must consume a burger with six patties and a generous serving of poutine within one hour.

Since 2017, CBH has extended its reach by partnering with SkipTheDishes for delivery services, enabling customers to enjoy their favorite meals from the comfort of their homes.

Atmosphere

Every CBH ___location uniquely highlights Canadian culture through carefully curated decor, prominently featuring Canadian symbols such as inuksuks, maple leaves, and national flags. Locations typically include:

● Up to 60 high-definition televisions broadcasting major sports like hockey, football, basketball, soccer, golf, curling, and tennis

● Table-side speakers for personalized audio experiences

CBH is designed to feel energetic, communal, and welcoming - ideal for sports fans, families, and groups of friends looking for a memorable evening out.

Philanthropy

CBH actively participates in charitable and community-driven initiatives, contributing significantly to local and national causes. Prominent beneficiaries include:

● Stollery Children's Hospital

● Canadian Cancer Society

● MS Society

● SCITCS

By 2018, the company had raised over $400,000 for Canadian charities. Since then, their community engagement has only grown stronger, making philanthropy a cornerstone of the CBH brand.

Loyalty Program

In 2018, CBH launched a customer loyalty program facilitated through a dedicated mobile app. The app enables customers to:

● Accumulate points with every purchase

● Redeem points for menu items and discounts

● Access promotions and loyalty-based incentives

This program has helped improve customer retention and engagement significantly.

Awards and Recognition

CBH’s excellence has been recognized through numerous awards and accolades:

● 2014: Prairies Finalist, Entrepreneur of the Year (Roger Newton)

● 2012–2023: Consumer Choice Award, Best Restaurant-Pub

● 2018: People's Choice, Best Bartender

● 2018: Global News, Best Burger

These achievements underscore CBH’s commitment to quality, hospitality, and customer satisfaction.

Future Prospects

With an ambitious vision for growth, CBH plans to expand further throughout Eastern Canada and aims to enter the broader North American market. Priorities include:

● Menu innovation

● Community involvement

● Franchising opportunities

● Customer experience and digital loyalty evolution

CBH remains dedicated to offering a welcoming, energetic, and authentically Canadian atmosphere, appealing to diverse demographics and reinforcing its reputation as a top-tier destination for dining, entertainment, and sports viewing.

Expanded References & 2025 Developments

Recent Growth & Expansion

● Mississauga, Ontario: Opened January 16, 2024 (CBH’s 48th venue)

● Prince Albert, Saskatchewan: Opened May 10, 2025

● Kamloops, British Columbia: Opened August 17, 2024

● Kitchener, Ontario: Opened September 18, 2024

● Windsor, Ontario: Opened March 2025 inside Devonshire Mall

● Mississauga, Ontario: Second ___location opened June 2025

Recent Philanthropy Highlights

● Total Raise: $65,799.68

● $54,266.99 raised for MS Canada in March 2025 ("Shamrocks for MS")

● $11,529.69 raised during a single St. Patrick’s campaign week

● $3 bracelets campaign in May 2025 supporting mental health with the Canadian Mental Health Association

● Over $5 million raised to date for causes across Canada

Awards & Recognition (2025 Updates)

● Opus Award, Gateway Association – For inclusive employment

● Voted Best Place to Watch Sports – Facebook national poll, 2025

● Las Vegas Billboard Campaign in support of the Edmonton Oilers during playoffs

Community Engagement

● Ongoing contests and promotions like the Corona Summer Send-Off, engaging local patrons and promoting brand visibility across regions

● Teams and leagues Sponsorship: Ongoing regional support across amateur and pro-level sports

References

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References

● The Canadian Brewhouse Official Website

● Edmonton Journal

● Narcity Media

● SkipTheDishes

● Consumer Choice Award

● Global News

● MS Canada (2025 Reports)

● Canadian Mental Health Association

● Gateway Association – Opus Award

● CBH Facebook Poll Results

● Local news outlets (Prince Albert Now, Windsor News, Narcity, Global News)