This article contains promotional content. (December 2022) |
My.Games (styled as MY.GAMES) is a Dutch video game publisher and developer headquartered in Amsterdam, Netherlands. Some of the company's titles include War Robots, Rush Royale, Hustle Castle, Left to Survive, Zero City, Warface, and Tacticool.
| Industry | Video games |
|---|---|
| Founded | 2019 |
| Headquarters | Amsterdam , Netherlands |
Key people | Elena Grigorian (CEO) Valeria Chebotareva (CFO) |
| Products | Software, video games |
| Owner | Alexander Chachava |
Number of employees | 1800 (as of 2020) |
| Parent | Mail.ru Group (2019–2022) |
| Divisions | Knights Peak Interactive, AdsAdvisor |
| Website | my.games |
History
editIn 2016, the company acquired mobile developer Pixonic.[1] In 2017, an investment division Mail.ru Games Ventures (MRGV) was set up as part of the company's gaming department. Mail.ru Group unified its gaming assets under the My.Games brand on May 30, 2019.[2] In 2020 MRGV was renamed to My.Games Venture Capital (MGVC).[3] In October 2020, My.Games became a major shareholder of Deus Craft and its current flagship product Grand Hotel Mania, released in July 2020.[4]
In October 2022, VK sold My.Games to Aleksander Chachava for $642 million, managing director of Leta Capital.[5] In December, My.Games announced it was leaving the Russian market. In an announcement issued by its Amsterdam headquarters, the publisher said all Russian revenue-generating operations will be separated into a new independent entity which will have no affiliation with My.Games.[6]
In September 2023, My.Games announced that Elena Grigorian has been appointed as CEO, advancing from previous roles with the company as chief marketing officer and chief strategy officer.[7]
In June 2024, My.Games launched a new publishing label division Knights Peak Interactive to distribute premium titles such as Starship Troopers: Extermination, Mandragora, Nikoderiko: The Magical World, Tempest Rising, and Hela.[8]
In July 2024, Dutch news program Nieuwsuur accused Boosty, a donation platform linked to My.Games, having been used to circumvent sanctions against Russia during the Russian invasion in Ukraine. Boosty's operator, CEBC, responded by banning the implicated accounts, while My.Games stated the report contained false information.[9][10] On June 30, 2024, My.Games announced the divestment of Boosty to investor Pavel Kharaneka.[11]
In May 2025, My.Games launched AdsAdvisor, a marketing analytics platform originally developed to support the company’s mobile products. The platform provides tools for campaign analysis, user acquisition automation, and creative workflow management.[12]
Pixonic
editThis article reads like a press release or a news article and may be largely based on routine coverage. (July 2020) |
The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (July 2020) |
Pixonic is a video game developer based in Limassol, Cyprus.[13] Following the company's establishment in 2009, its initial focus was on developing and publishing social network games. In 2013, Pixonic concentrated its efforts on the mobile device market. The company is best known for producing War Robots (formally known as Walking War Robots).[14]
Company history
editElena Masolova founded Pixonic in 2009. The firm's initial focus was on the development and publishing of games for social platforms.[15] Despite the success of Domovyata, one of Pixonic's first social network games, the company began publishing games for mobile devices. In 2011, Pixonic received a $5 million investment as part of its "C" round,[16] after which it launched its first mobile game – Robinson. The project went on to become Pixonic's first success in the mobile segment.
In 2013, Philipp Gladkov became Pixonic's CEO. Gladkov internally restructured the firm, and turned its focus to mobile games. In the same year, Pixonic launched War Robots, which had monthly revenue of more than $1.3 million.[17]
On 30 September 2016, Mail.ru (now VK) Group acquired 100% of the company's shares for $30 million.[18]
On 30 May 2019, Mail.ru has brought all its games brands (including Pixonic) under the My.Games name.[19]
On 6 April 2020 Pixonic launched beta-testing of their next game Dino Squad.[20]
On 29 September 2022 VK sold its gaming division My.Games to LETA Capital, a venture capital firm that invests in software-related startups. In December of the same year, My.Games announced it is pulling out of Russia.[21]
References
edit- ^ From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million
- ^ Mail.ru Group reveals global gaming brand My.Games
- ^ Mail.Ru Group creates $100 million investment division to fund games
- ^ My.Games buys control of Deus Craft for up to $49.1 million
- ^ Batchelor, James (2022-10-04). "Russia-based publisher My.Games sold for $642m". GamesIndustry.biz. Retrieved 2024-08-02.
- ^ My.Games to exit Russia, restructure business
- ^ My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
- ^ MY.GAMES Launches Knights Peak Interactive
- ^ "Influencers zamelen via Nederland geld in voor uitrusting Russische militairen". nos.nl (in Dutch). 2024-07-24. Retrieved 2024-08-02.
- ^ "Netherlands-based donation service accused of offering workaround for Russian sanctions". Novaya Gazeta Europe. 2024-07-26. Retrieved 2024-08-02.
- ^ "Parent company to sell app accused of funnelling donations to Russian army". Novaya Gazeta Europe. 2024-07-30. Retrieved 2024-08-02.
- ^ "AdsAdvisor Launches Globally To Accelerate Growth For Mobile Businesses With A Comprehensive Marketing Platform". GlobeNewswire. 2025-05-12. Retrieved 2025-07-15.
- ^ "About". Pixonic. Archived from the original on 2020-08-13. Retrieved 2020-11-25.
- ^ Семенов, Александр (3 August 2016). "Pixonic переименовали свой блокбастер Walking War Robots" [Pixonic renamed its blockbuster Walking War Robots] (in Russian). App2Top.
- ^ Glasser, AJ (6 October 2011). "Russia's Pixonic Ready to Bet on Facebook, Mobile". Adweek.
- ^ O'Hear, Steve (31 May 2011). "Social games publisher Pixonic raises $5m". TechCrunch. AOL.
- ^ Salz, Peggy Anne (11 May 2016). "Russia's Pixonic Rethinks Growthhacking To Rocket Its App Up The Charts". Forbes.
- ^ Grubb, Jeff (3 October 2016). "From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million". VentureBeat.
- ^ "Mail.ru Group reveals global gaming brand My.Games". VentureBeat. 2019-05-30. Retrieved 2023-05-02.
- ^ "Dino Squad beta-testing". goha.ru (in Russian). 6 April 2020.
- ^ Batchelor, James (2022-12-15). "My.Games to exit Russia, restructure business". GamesIndustry.biz. Retrieved 2023-05-02.