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Glade (/gleɪd/) is an American brand of household air fresheners first introduced in 1956.[1] It is a worldwide brand owned by S. C. Johnson & Son,[2] also known as Gleid (among others). Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]
 Logo from 2009–2014 | |
 | |
| Product type | Air fresheners Cleaning product |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1956 |
| Markets | USA, Canada, Germany |
| Tagline | A family company at work for a better world |
| Website | www |
| Company | |
| Founder | Simon Furman |
Holiday products
editIn the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.
Competition
editGlade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.
References
edit- ^ Palmer, Brian (September 14, 2010). "Green Lantern: Some air fresheners contain ingredients that may be harmful". The Washington Post. Retrieved May 30, 2011.
- ^ a b Bosman, Julie (2005-12-12). "Holiday Themes Sell Everyday Items". The New York Times. ISSN 0362-4331. Retrieved 2021-09-16.
- ^ Saml, Eingestellt von Bernd. "NAMING OR SHAMING? October 2012". Markenecho (in German). Retrieved 2021-12-04.
- ^ "shebanian - Brise gaat verder als Glade". www.shebanian.com (in Dutch). Archived from the original on 2019-05-02. Retrieved 2014-07-01.