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= IUCN SSC CEC Behaviour Change Task Force =
The '''IUCN SSC CEC Behaviour Change Task Force''' is a cross-commission initiative of the [[International Union for Conservation of Nature|International Union for Conservation of Nature (IUCN)]]. It was established in June 2023 by the Species Survival Commission (SSC) and the Commission on Education and Communication (CEC). According to an article in Oryx, it is the first expert group within IUCN with a specific focus on applying behavioural sciences to biodiversity conservation.<ref name="oryx">{{Cite journal |last=Smith |first=R.J. |title=IUCN launches Behaviour Change Task Force |journal=Oryx |year=2023 |doi=10.1017/S0030605323001234}}</ref>
== Background ==
The IUCN SSC CEC Behaviour Change Task Force was created in response to recognition that human behaviour is a major driver of biodiversity loss. While behaviour change methods have been applied in public health and social policy, their use in conservation has historically been limited.<ref name="oryx" /> The group works to connect research in behavioural sciences with conservation practice.
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One of the group's first outputs was a review of existing applications of behaviour change approaches in conservation, with the aim of consolidating research evidence and identifying knowledge gaps.<ref name="annualrev">{{Cite journal |title=Behavior Change for Nature: A Research Agenda |journal=Annual Review of Environment and Resources |year=2024 |doi=10.1146/annurev-environ-111522-103028}}</ref>
=== Needs Assessment ===
The Task Force carried out a needs assessment to identify barriers to integrating behavioural science into biodiversity conservation. This resulted in the report "Mainstreaming behaviour change in biodiversity conservation: needs, barriers and ways forward".<ref>{{Cite web |date=2025 |title=Mainstreaming behaviour change in biodiversity conservation: needs, barriers and ways forward |url=https://portals.iucn.org/library/sites/library/files/documents/2025-007-En.pdf
=== Ethical Principles ===
The Task Force has also initiated work on developing ethical principles for applying behaviour change in conservation. This process began with a workshop at the International Congress for Conservation Biology (ICCB) 2025 - Brisbane, and is planned to continue at the IUCN World Conservation Congress 2025 in Abu Dhabi and the World Social Marketing Conference in Alicante.<ref name="oryx" />
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The Task Force is hosted within IUCN, a membership union founded in 1948 that brings together governments and civil society organisations to address conservation challenges.<ref>{{Cite web |title=About IUCN |url=https://www.iucn.org/about-iucn |publisher=IUCN |access-date=19 August 2025}}</ref> It operates under two of IUCN's seven commissions:
* '''Species Survival Commission (SSC)''' – IUCN's largest expert network, comprising more than 10,000 members working in specialist groups and task forces.<ref>{{Cite web |title=IUCN SSC 2021–2025 |url=https://www.iucn.org/our-union/commissions/iucn-species-survival-commission-2021-2025 |publisher=IUCN |access-date=19 August 2025}}</ref>
* '''Commission on Education and Communication (CEC)''' – focused on the role of communication and education in promoting nature conservation.<ref>{{Cite web |title=IUCN CEC 2021–2025 |url=https://www.iucn.org/our-union/commissions/iucn-commission-education-and-communication-2021-2025 |publisher=IUCN |access-date=19 August 2025}}</ref>
== References ==
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