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|  |
 IUCN SSC CEC Behaviour Change Task Force Logo | |
| Formation | June 2023 |
|---|---|
| Type | Task force |
Area served | Worldwide |
| Fields | Behavioural Sciences, Nature Conservation |
Chair | Diogo Veríssimo |
Parent organization | IUCN |
| Website | conservationbehaviourchange |
IUCN SSC CEC Behaviour Change Task Force
editThe IUCN SSC CEC Behaviour Change Task Force is a cross-commission initiative of the International Union for Conservation of Nature (IUCN). It was established in June 2023 by the Species Survival Commission (SSC) and the Commission on Education and Communication (CEC). According to an article in Oryx, it is the first expert group within IUCN with a specific focus on applying behavioural sciences to biodiversity conservation.[1]
Background
editThe IUCN SSC CEC Behaviour Change Task Force was created in response to recognition that human behaviour is a major driver of biodiversity loss. While behaviour change methods have been applied in public health and social policy, their use in conservation has historically been limited.[1] The group works to connect research in behavioural sciences with conservation practice.
Mission and Goals
editThe stated goal of the Task Force is to act as a knowledge broker between behavioural research and conservation practitioners.[2] It convenes specialists from multiple disciplines to develop guidance documents and resources for conservation organisations in designing and implementing behavioural interventions.
Activities
editReview of Behavioural Interventions
editOne of the group's first outputs was a review of existing applications of behaviour change approaches in conservation, with the aim of consolidating research evidence and identifying knowledge gaps.[3]
Needs Assessment
editThe Task Force carried out a needs assessment to identify barriers to integrating behavioural science into biodiversity conservation. This resulted in the report "Mainstreaming behaviour change in biodiversity conservation: needs, barriers and ways forward".[4]
Ethical Principles
editThe Task Force has also initiated work on developing ethical principles for applying behaviour change in conservation. This process began with a workshop at the International Congress for Conservation Biology (ICCB) 2025 - Brisbane, and is planned to continue at the IUCN World Conservation Congress 2025 in Abu Dhabi and the World Social Marketing Conference in Alicante.[1]
Institutional context
editThe Task Force is hosted within IUCN, a membership union founded in 1948 that brings together governments and civil society organisations to address conservation challenges.[5] It operates under two of IUCN's seven commissions:
- Species Survival Commission (SSC) – IUCN's largest expert network, comprising more than 10,000 members working in specialist groups and task forces.[6]
- Commission on Education and Communication (CEC) – focused on the role of communication and education in promoting nature conservation.[7]
References
edit- ^ a b c Smith, R.J. (2023). "IUCN launches Behaviour Change Task Force". Oryx. doi:10.1017/S0030605323001234 (inactive 19 August 2025).
{{cite journal}}: CS1 maint: DOI inactive as of August 2025 (link) - ^ "What we do". IUCN SSC CEC Behaviour Change Task Force. Retrieved 19 August 2025.
- ^ "Behavior Change for Nature: A Research Agenda". Annual Review of Environment and Resources. 2024. doi:10.1146/annurev-environ-111522-103028.
- ^ Veríssimo, Diogo; Ribeiro, Edgar; Perry, Laura; Roth, Noëlle; Ribeiro, Yuri (2025). Mainstreaming behaviour change in biodiversity conservation: needs, barriers and ways forward (PDF). IUCN. doi:10.64234/CBCNA2025. ISBN 978-2-8317-2343-3. Retrieved 19 August 2025.
- ^ "About IUCN". IUCN. Retrieved 19 August 2025.
- ^ "IUCN SSC 2021–2025". IUCN. Retrieved 19 August 2025.
- ^ "IUCN CEC 2021–2025". IUCN. 23 July 2025. Retrieved 19 August 2025.
External links
editConservation Behaviour Change Task Force website International Union for Conservation of Nature (IUCN)
Category:International Union for Conservation of Nature Category:Conservation biology Category:Behavioural sciences Category:Environmental organisations