Harajuku (原宿 "alloggio nel prato") è il nome comune della zona circostante la stazione di Harajuku, sulla linea Yamanote, nel quartiere speciale di Tokyo Shibuya. L'area è universalmente nota per lo stile e le tendenze giovanili.[1]

File:Harajukugirls.jpg
Girls at Harajuku Station on a Sunday afternoon

La zona ha due principali strade dello shopping, Omotesandō e Takeshita. La seconda è dedicata alle mode giovanili e presenta soprattutto piccoli negozi che vendono articoli di abbigliamento ed accessori di stile Gothic Lolita, visual kei, rockabilly, punk, cyberpunk, unitamente a innumerevoli punti di ristorazione veloce. Recentemente Omotesandō ha assistito ad un incremento di negozi costosi come Louis Vuitton, Chanel, Prada. Al viale è frequente riferirsi come ai Champs-Élysées di Tokyo. Fino al 2004, un lato della strada era occupato dalla Dōjunkai Aoyama apāto, un complesso di appartamenti in stile Bauhaus costruito nel 1927 dopo il grande terremoto di Kantō del 1923. Nel 2006 gli edifici sono stati were controversially destroyed by Mori Building and replaced with the "Omotesando Hills shopping mall, designed by Tadao Ando. The area known as "Ura-Hara" (back streets of Harajuku) is a center of Japanese fashion for younger people — brands such as A Bathing Ape and Undercover have shops in the area.

Subculture

The term "Harajuku Girls" has been used by English-language media to describe teenagers dressed in any fashion style who are in the area of Harajuku.[2] These girls may be members of various sub-cultures including Gothic Lolita, Ganguro, Gyaru, and Kogal. They may also be dressed as characters from an anime, movie, or manga (known as cosplay).

In the 1980s large numbers of street performers and wildly dressed teens including takenoko-zoku (竹の子族, "bamboo-shoot kids") gathered on Omotesandō and the street that passes through Yoyogi Park on Sundays when the steets were closed to traffic. The streets were reopened to traffic in the 90s, and a great number of teens stopped gathering there. Today there are still teenagers hanging out in Harajuku, mostly on the bridge across the train tracks from Harajuku station to Yoyogi Park.

Visual kei is associated with Harajuku, especially those who gather on "Jingu Bashi (“Jingu Bridge”), a pedestrian bridge connecting the bustling Harajuku district with Meiji Shrine." [1] In attendance one will find Visual kei cosplayers (those dressed as their favorite bands) and those in the Gothic Lolita subculture/fashion. [3]

Harajuku street style is promoted in Japanese and international publications such as Fruits.

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