TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label, founded in 2016 by British record executive Elliot Grainge.[2] It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.
| 10K Projects | |
|---|---|
 | |
| Parent company |
|
| Founded | 2016 |
| Founder | Elliot Grainge |
| Distributor(s) |
|
| Genre | |
| Country of origin | United States |
| Location | Los Angeles, California |
| Official website | 10kprojects |
History
editThe label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]
Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.[6][7]
Current artists
edit- Abe Parker
- Artemas
- Autumn
- Between Friends
- Che
- Chezile
- Chicken P
- Dro Kenji[8] (jointly with Internet Money and MiraTouch)
- Dthang[8] (jointly with Muddy Entertainment, Coke Boys Records, and GUMBO)
- Forrest Frank (jointly with River House Records[9] and Warner Music Group)
- Hailey Knox
- Ice Spice (jointly with Capitol)
- Internet Money
- Jessica Baio
- Journey Montana
- Kenzo Balla
- Natalie Jane (jointly with Capitol)
- OT7 Quanny[8]
- Psychic Fever (jointly with LDH Japan and WMG)[10]
- Rich Amiri (jointly with Internet Money)
- Salem Ilese
- Summrs
- Sunday Scaries
- Surfaces
- The Living Tombstone (jointly with Warner)
- Trippie Redd
- Will Swinton
- YTB Fatt[8]
Former artists
editReferences
edit- ^ a b Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement". Billboard. Archived from the original on December 7, 2024. Retrieved December 7, 2024.
- ^ Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Archived from the original on April 7, 2020. Retrieved June 27, 2022.
- ^ Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Archived from the original on July 30, 2022. Retrieved July 30, 2022.
- ^ Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Archived from the original on January 12, 2025. Retrieved January 3, 2025.
- ^ Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Archived from the original on July 29, 2022. Retrieved July 29, 2022.
- ^ Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Archived from the original on October 2, 2023. Retrieved October 2, 2023.
- ^ Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
- ^ a b c d "10K Projects | Partners". www.10kprojects.com. Archived from the original on January 28, 2025. Retrieved February 7, 2025.
- ^ Zellner, Xander (April 30, 2025). "Hot 100 First-Timers: Forrest Frank Makes Solo Debut With Christian Hit 'Your Way's Better'". Billboard. Archived from the original on May 5, 2025. Retrieved June 11, 2025.
- ^ "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group. February 14, 2025. Archived from the original on February 15, 2025. Retrieved February 16, 2025.
