Cluetivity

Cluetivity
Company type	Private
Industry	Leisure; video games;
Genre	Alternate reality games; Augmented reality games; Location-based games; Mobile games; Mixed reality games;
Founded	2010; 15 years ago
Headquarters	Berlin, Germany
Key people	Michael Schiemann (CEO); Robert Wendel (CTO);
Website	cluetivity.com

Cluetivity is a B2B geolocation-based and augmented reality (AR) software platform developed by Life Action Games GmbH, based in Berlin, Germany. The platform integrates augmented reality (AR), GPS geolocation, and narrative-driven missions to create hybrid indoor and outdoor adventures. Its games are widely used by escape rooms, tourism companies, team building providers, education institutions, family entertainment businesses and other industries. Through gamification techniques, Cluetivity fosters problem-solving, collaboration, and exploration among participants.

Founded in 2010 by a group of scavenger hunt and tech fans, Cluetivity offers both outdoor and indoor interactive games for iOS devices.^[1]^[2] The company is currently led by CEO Michael Schiemann.^[3]

Gameplay and Technology

View of Live Operator on MyCluetivity backend platform

Cluetivity games are designed for iPad devices (Wi-Fi + Cellular models) to ensure accurate GPS tracking and high-quality AR experiences. The Cluetivity Apple App Store provides access to the missions, while the MyCluetivity backend platform allows partners to configure scenarios, monitor gameplay, and customize content. The platform supports offline play and multilingual deployment in over 15 languages available for global markets. While missions can be preloaded and played offline, live internet enhances the experience through real-time monitoring of teams’ positions, scores, and progression via the MyCluetivity backend platform.

A distinguishing element of Cluetivity’s system is its hybrid gameplay, which merges AR storytelling with physical props through an optional toolkit called ActionPack. The ActionPack includes items such as cipher disks, UV flashlights, and themed objects used within puzzles, allowing teams to interact physically with their environment while solving digital challenges. This integration enhances immersion and supports use cases ranging from corporate team-building events to cultural tourism and family entertainment programs.

Ready-to-Play Games

Cluetivity offers six main ready-to-play games. Each title is adaptable for outdoor and indoor play and can be customized for different industries, including escape rooms, tour operators, resorts, and event agencies.

Magic Portal

Magic Portal is a fantasy adventure in which a mystical gateway has opened, releasing magical creatures into the human world. Players must explore real-world locations, collect magical crystals, and solve puzzles to seal the portal and restore balance. The narrative is often adapted for parks, cultural venues, and family-oriented tourism experiences.

Magic Portal supports 2–2,000 players in teams of 2–8, with gameplay lasting 90–120 minutes. It is available in more than 18 languages, including English, German, French, Spanish, and Italian. The game is commonly used by family resorts, city tour operators, and escape room venues looking to expand into outdoor or hybrid formats.

Operation Mindfall

Operation Mindfall is a spy-themed mission where players join a covert agency to thwart “Spider Tech,” a criminal organization attempting to unleash a mind-control virus. Teams decode messages, infiltrate locations, and complete investigative tasks under time pressure, blending espionage with exploration.

The game supports 2–2,000 players, grouped in teams of 2–8, with a duration of 90–120 minutes. Localized into 19 languages, it integrates AR puzzles with physical spy tools. Operation Mindfall is widely adopted by corporate event planners for team-building programs, as well as tour operators seeking scalable competitive adventures.

Blackout

Blackout places participants in a cyber crisis where a hacker attack has shut down a city’s power grid. Teams must uncover the source of the sabotage, solve technology-driven puzzles, and restore critical systems before widespread disruption occurs. The storyline mirrors real-world cybersecurity scenarios and is used frequently in corporate and educational environments.

The game accommodates 2–2,000 participants in teams of 2–8 and runs for 90–120 minutes. It is localized into 12 languages, including English, German, French, Spanish, and Italian. Optimized for indoor environments like offices or conference venues, Blackout is used by corporations for training events, escape rooms for tech-themed scenarios, and universities for STEM-related programs.

Treasure Hunters

It is a pirate-themed quest inspired by the legend of Captain Kidd’s lost treasure. Players join a secret organization to assemble fragments of an ancient map and uncover hidden fortune. Treasure Hunters narrative blends exploration and puzzle-solving, often customized to feature local landmarks and heritage sites.

Supporting 2–2,000 participants in teams of 2–8, Treasure Hunters typically lasts 90–120 minutes. It is available in more than 7 languages. The game is popular among cultural tour operators, holiday resorts, and campsites, offering seasonal family programming and interactive city adventures.

Christmas Adventures

Christmas Adventures is a seasonal holiday game where Santa’s delivery system has failed, threatening Christmas celebrations. Teams must complete festive puzzles and restore the magic of the season. The storyline is tailored to holiday markets, retail activations, and municipal festivals.

The game supports 2–2,000 players in teams of 2–8, with gameplay lasting 60–120 minutes. It is offered in 10 languages. Christmas Adventures is commonly used by Christmas markets, escape rooms, and event agencies organizing community-focused celebrations.

Bachelor Royale

A competitive adventure designed for stag and hen parties. Players embark on humorous missions celebrating the bride or groom while exploring nightlife districts and urban landmarks. The storyline of Bachelor Royale emphasizes playful group dynamics and social engagement.

Supports 2–2,000 players in teams of 2–8, Bachelor Royale runs for 90–120 minutes and is available in 7 languages. It is frequently adopted by tour operators and event agencies specializing in party tourism and customizable for group preferences.

Indoor Games

Indoor adaptations of Cluetivity titles are designed for controlled venues such as museums, shopping malls, conference centers, corporate offices and more. These versions remove GPS requirements but retain AR-based puzzles and interactive storytelling, enabling year-round gameplay.

Indoor games support 2–2,000 participants in teams of 2–8 and are localized into 15+ languages. They are used by escape room operators expanding into hybrid offerings, corporate training events, and family entertainment centers seeking flexible attractions. Physical props can be included to maintain hybrid puzzle-solving.

Industries Servevid

Cluetivity partners operate across diverse industries, offering gamified experiences tailored to different business models:

Escape Rooms

Escape Room have the possibility to expand existing venues with outdoor or mobile formats using AR and GPS missions.

Team Building

Corporate agencies can deliver interactive events promoting collaboration, communication, and problem-solving for corporate clients.

Paintball & Laser Tag

With Cluetivity’s outdoor escape games, laser tag providers, lasergame operators, and paintball arenas can offer players a new world of action and exploration.

Tour Operators

Whether in city centers, old towns, rivers, or open countryside, Cluetivity adds puzzles, missions, and challenges that turn every journey into a high-tech scavenger hunt and outdoor escape game.

Campsites & Resorts

A way to provide structured activities and family entertainment to improve guest engagement with ready-to-use games and immersive storytelling.

Education & Museums

Perfect for deploying engaging formats for learning, history, and orientation programs.

Other

Following this broad scope of industries, further more targeted ones can be mentioned within the following groups:

Adventure and Outdoor Activities: Mountain biking tours, hiking clubs, ski resorts, adventure parks, snowshoeing groups, outdoor education centers, wildlife safari operators.

Entertainment and Gaming Centers: Family entertainment centers (FECs), VR arcades, amusement parks, trampoline parks, fun parks, gaming lounges, attraction parks

Themed and Cultural Tours: Historical city tours, street art walks, cultural excursions, open-air museums, night city tours, market tours

Specialty and Experience-Based Tours: Eco-tours, food walks, winery visits, tuk tuk excursions, Segway tours, river yacht cruises, botanical tours

Holiday Resorts and Leisure Parks: Campsites, luxury resorts, adult-only resorts, holiday parks, glamping sites, resort chains

Social Entertainment: Mini-golf venues, board game cafés, bowling centers, pub crawl organizers, social clubs

Family Entertainment: Indoor playgrounds, youth camps, children’s party services, family excursion providers, birthday party organizers

Licensing and Franchise

Cluetivity offers several annual Business-to-Business flexible licensing options tailored to different industries and market sizes. All licenses are annual, with options for multi-year commitments and monthly payment plans. ActionPacks are sold separately and are required to unlock the full hybrid gameplay experience, but not mandatory.

City License

Grants exclusive rights to operate Cluetivity games in a specific city. Available in three tiers — Small City (up to 50,000 inhabitants), Medium City (up to 100,000 inhabitants), and Large City (up to 200,000 inhabitants) — this license includes access to all core games, customization tools, multilingual support, and backend management via MyCluetivity backend platform.

Custom Game Development License

Allows partners to design bespoke experiences tailored to their brand, audience, or ___location. Commonly used by tour operators, corporate agencies, and resorts seeking unique narrative-driven events or promotional campaigns.

Educational License (EDU)

Designed for schools, universities, and museums to support gamified learning programs, historical missions, and cultural orientation activities. This license includes customizable features and cost-effective packages for educational use.

Franchise Model

Enables multi-city or regional operations for larger partners. Franchisees receive expanded training, certification, and marketing support, ensuring scalability and brand consistency across multiple locations.

External links

References

^ Staff, Olivia Young and NBC16 com (2020-09-06). "Outdoor escape room debuts in Eugene". KMTR. Retrieved 2021-07-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
^ Loritz, Mary (2019-01-25). "Startup Jobs of the Week: Virtuo, SlidePresenter, algrano, and Cluetivity are hiring". EU-Startups. Retrieved 2021-07-19.
^ "cluetivity.com". www.cluetivity.com. Retrieved 2019-10-25.

[1] Staff, Olivia Young and NBC16 com (2020-09-06). "Outdoor escape room debuts in Eugene". KMTR. Retrieved 2021-07-19.{{cite web}}: CS1 maint: numeric names: authors list (link)

[2] Loritz, Mary (2019-01-25). "Startup Jobs of the Week: Virtuo, SlidePresenter, algrano, and Cluetivity are hiring". EU-Startups. Retrieved 2021-07-19.

[3] "cluetivity.com". www.cluetivity.com. Retrieved 2019-10-25.

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