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Draft:Amanda Goetz

Amanda Goetz

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Amanda Goetz (born 1985) is an American entrepreneur, author, keynote speaker, and marketing executive. She is the author of Toxic Grit: How to Have It All and Actually Love What You Have (2025) and is known for her work on sustainable ambition, portfolio careers, and the framework of Character Theory, which explores the different roles people play in life. She is also the founder of House of Wise, a wellness brand, and has held leadership roles at companies including The Knot Worldwide.

Early life

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Goetz grew up in Illinois and has described her upbringing in a small farming town as shaping her values of resilience and work ethic. She studied business and communications at the University of Illinois, later pursuing a career in marketing and brand strategy. Goetz has spoken publicly about the challenges of early marriage, motherhood, and building a career simultaneously, which influenced her later writing on ambition and intentional living.

Career

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Early career

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Goetz began her career in corporate marketing, eventually serving as Vice President of Marketing at The Knot Worldwide, where she led brand initiatives in the wedding and events industry.

Entrepreneurship

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In 2020, she founded House of Wise, a wellness brand focused on CBD products for women, with the mission of helping women take control of their sleep, sex, stress, and wealth. House of Wise was later acquired.

Author

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Goetz’s first book, Toxic Grit: How to Have It All and Actually Love What You Have, will be published by (publisher) in October 2025. The book critiques hustle culture and the myth of balance, proposing instead the idea of “intentional imbalance” and the practice of shifting between different internal “characters.”

She has described the book as both a personal narrative and a guide to sustainable ambition, helping readers build lives that align with their values without succumbing to burnout.

Speaking and Media

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Goetz is a keynote speaker on topics including ambition, intentional living, and women’s leadership. Her talks often focus on her frameworks such as Character Theory, the Portfolio Career Flywheel, and the idea of the Minimally Viable Day. She has spoken at conferences, Fortune 500 companies, and in media outlets on redefining ambition for modern professionals.

In addition to her speaking career, Goetz hosts Life’s a Game, a weekly newsletter, and contributes regularly to discussions on entrepreneurship, career transitions, and women’s leadership.

Writing and Frameworks

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Goetz has developed several frameworks around ambition and work-life integration, including:

  • Character Theory: A framework identifying ten internal “characters” people embody, such as the CEO, Partner, and Caregiver.
  • Intentional Imbalance: A rejection of the traditional idea of balance in favor of focusing deliberately on different roles at different times.
  • Portfolio Career Flywheel: A model for building multiple revenue streams through content, community, courses, consulting, and speaking.

Personal life

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Goetz is a mother of three children. She has spoken openly about navigating motherhood, divorce, entrepreneurship, and remarriage. She is engaged and is planning a wedding in 2026 in Miami, Florida. She has described her 40s as a time of “Act 3,” focused on writing, speaking, and living intentionally.

Works

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  • Toxic Grit: How to Have It All and Actually Love What You Have (2025)

See also

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  • Hustle culture
  • Work–life balance
  • Women in business

References

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