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Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Tsanoop (talk) 17:54, 16 August 2025 (UTC)
ANOOP T. S. | |
|---|---|
| अनूप टी. एस. | |
| Born | September 30 |
| Nationality | Indian |
| Known for | Online Impulse Buying |
| Scientific career | |
| Fields | Marketing |
| Thesis | Modelling the drivers of online impulse buying behavior in quick commerce: A comprehensive analysis (2025) |
| Website | https://anoopts.com |
Anoop T. S. is an Indian academic and researcher in marketing[1]. He completed his PhD at the Department of Management Studies, Indian Institute of Technology Roorkee, where his work focused on modelling the drivers of online impulse buying behavior in quick commerce[2]. His research interests include consumer behavior, online impulse buying, quick commerce, customer inertia, and the role of artificial intelligence in marketing. He has also filed a patent for an innovative ceiling fan blade cleaning device.
Early life and education
editAnoop T. S. pursued his higher education in management, specializing in marketing. He enrolled in the PhD program at the Department of Management Studies, Indian Institute of Technology Roorkee, where he conducted extensive research on consumer behavior in digital commerce platforms. His doctoral thesis, titled “Modelling the Drivers of Online Impulse Buying Behavior in Quick Commerce: A Comprehensive Analysis,” was successfully defended in July 2025.Career
Academic career
editDuring his doctoral studies at IIT Roorkee, Anoop contributed to research and teaching in the areas of consumer behavior, digital marketing, and analytics. His academic interests include online impulse buying, quick commerce, social commerce, platform inertia, and the application of artificial intelligence in shaping consumer decisions. He has presented his research at academic conferences and has publications in peer-reviewed journals.
Industry experience
editBefore joining academia, Anoop gained professional experience across different roles in industry and consulting, which informed his applied research perspective.
Research
editAreas of research
editAnoop’s primary research contributions lie in the ___domain of consumer behavior, with a particular focus on digital commerce. His key areas of interest include:
- Online impulse buying.
- Quick commerce platforms.
- Platform inertia and customer retention.
- Artificial intelligence and personalization in marketing.
- Social commerce and peer influence.
Publications
editAnoop has published articles in peer-reviewed journals and presented at international conferences[3][4]. His research titled “From urge to action: the hidden forces behind online impulse buying in electronic commerce – a meta-analytic structural equation modelling (MASEM) research” highlighted the role of artificial intelligence and social commerce in influencing consumer decisions.
Patents and innovations
editIn February 2025, Anoop filed a patent for an invention titled “Automatic Ceiling Fan Leaf Cleaning Device Without Electricity.” The device ensures systematic cleaning of ceiling fan blades each time the fan is switched on, using a centrifugal mechanism without the need for electricity.
References
edit- ^ TS, Anoop (2025-08-15). "Anoop TS". Anoop TS - Digital Strategy Consultant & Researcher. Retrieved 2025-08-15.
- ^ "Research Scholars". iitr.ac.in. Archived from the original on 2024-09-10. Retrieved 2025-08-16.
- ^ Anoop, T. S.; Rahman, Zillur (2025). "Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression". Journal of Consumer Behaviour. 24 (1): 363–391. doi:10.1002/cb.2418. ISSN 1479-1838.
- ^ Anoop, T. S.; Rahman, Zillur (2024-12-30). "From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research". Electronic Commerce Research. doi:10.1007/s10660-024-09945-z. ISSN 1572-9362.