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|  |
| Formerly | Babierge |
|---|---|
| Company type | Private |
| Founded | 2016 |
| Founder | Fran Maier |
| Headquarters | Santa Fe, New Mexico |
Area served | Worldwide |
| Services | Baby gear rentals |
| Revenue | 6 Million USD[1] (2024) |
| Website | babyquip |
BabyQuip is an American online marketplace for baby gear rentals.[2][3][4]
History
editIn 2016, the company was founded in Santa Fe as Babierge, a baby gear rental start-up, and was later rebranded as BabyQuip in the same year.[5][6][7] Fran Maier is the founder and CEO of the company. She has previously co-founded an online dating platform Match.com.[8]
BabyQuip connects traveling families with independent providers who supply items such as cribs, car seats, and strollers.[9] The company operates across multiple locations including United States, Canada, Mexico, Australia, and New Zealand, among others.[10]
In 2019, BabyQuip was invited to apply to the television program Shark Tank. Fran Maier and her son, Joe Maier, the company’s chief technology officer, appeared in episode 14 of season 11, which aired on March 6, 2020.[11] They sought an investment of US$500,000 in exchange for a 5% equity stake.[12]
In 2022, BabyQuip released its first mobile application for iOS and Android, developed by an outsourced team in Vietnam to make the platform more accessible to customers while traveling.[10]
By 2023, BabyQuip operated in more than 1,500 locations and had raised US$8.5 million in funding.[13] In 2024, the company reported net revenue exceeding US$6 million.[14]
References
edit- ^ Garcia, Kylie (2025-06-28). "Two New Mexico businesses reflect on 'Shark Tank' and life beyond". Albuquerque Journal. Retrieved 2025-09-01.
- ^ Krasnow, Bruce (2016-06-28). "Baby gear on demand". The Santa Fe New Mexican. pp. B4. Retrieved 2025-09-01 – via Newspapers.com.
- ^ Garcia, Kylie (2025-06-29). "Two New Mexico businesses reflect on 'Shark Tank' and life beyond". Yahoo News. Retrieved 2025-09-01.
- ^ Firshien, Sarah (2019-12-17). "How to Pack for Children? Leave It to the Experts (Published 2019)". The New York Times. Retrieved 2025-09-01.
- ^ Pofeldt, Elaine (2017-01-29). "This Startup Aims to Take the Pain Out of Traveling with Babies". Forbes. Retrieved 2025-09-01.
- ^ Krabbe, Collin (2022-04-28). "Baby gear rental startup from Match.com co-founder raises $3 million". The Business Journals. Retrieved 2025-09-01.
- ^ Firshein, Sarah (2020-01-12). "Leave anxiety behind. Let experts pack for kids". Richmond Times-Dispatch. pp. D13. Retrieved 2025-09-01 – via Newspapers.com.
- ^ Garcia, Justin (2025-03-14). "Breaking barriers: National magazine names two New Mexicans as top female entrepreneurs". Yahoo Finance. Retrieved 2025-09-01.
- ^ Gollan, Doug (2022-04-03). "BabyQuip Aims To Revolutionize Travel With Young Children". Forbes. Retrieved 2025-09-01.
- ^ a b Maranda, Jacob (2022-12-13). "Santa Fe startup launches mobile app to make renting baby gear easier". Pacific Business News. Retrieved 2025-09-01.
- ^ Smith, Andrew (2023-10-17). "BabyQuip Baby Gear Rental Update | Shark Tank Season 11". Shark Tank Recap. Retrieved 2025-09-01.
- ^ Garcia, Kylie (2025-06-29). "Tales from the 'Shark Tank'". Albuquerque Journal. pp. D1. Retrieved 2025-09-01 – via Newspapers.com.
- ^ Stengel, Geri. "Latina Founder Overcame Sexism And Ageism To Raise $8.5 M, Now She Faces VCs Spooked By The Collapse Of SVB". Forbes. Retrieved 2025-09-01.
- ^ Garcia, Kylie (2025-06-28). "Two New Mexico businesses reflect on 'Shark Tank' and life beyond". Albuquerque Journal. Retrieved 2025-09-01.