 | Review waiting, please be patient.
This may take 6 weeks or more, since drafts are reviewed in no specific order. There are 1,998 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| Submission declined on 15 June 2025 by WeWake (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
| Industry | Cognitive Health, Neurorehabilitation, Brain Performance |
|---|---|
| Founded | 2021 |
Key people | Craig Cook (CEO), Dr. Semer Wang (Medical Director) |
| Owner | DP World |
| Website | braindubai.com |
Brain and Performance Centre is a medical facility based in Dubai, United Arab Emirates, and owned by DP World. It specializes in brain health, focusing on aging-related cognitive decline, youth and adult neurological conditions, and mental performance enhancement. The centre utilises non-invasive techniques including diagnostics and hyperbaric oxygen therapy (HBOT).[1]
History
editFounded in 2021, the centre has helped position Dubai as a global hub for advanced brain-focused medical care, aligning with the UAE Vision 2040.[2] It emphasizes cognitive resilience, neurodegeneration, and performance enhancement, particularly related to aging and brain health.
The centre offers diagnostic assessments and operates an advanced HBOT system. Its programmes target conditions such as post-stroke rehabilitation, brain injuries, Long COVID, fibromyalgia, autism spectrum disorders, and also support performance optimisation. Its approach is grounded in research across neuroplasticity, neuroinflammation, and cognitive longevity.[3]
The centre supports public education through school initiatives and collaborations with sports academies.[4] It also undertook a high-profile Everest Base Camp trek to raise awareness for autism.[5]
In 2024, the centre partnered with Mansions OAM to promote brain health and mental wellness as part of Mental Health Awareness Month in the UAE.[6]
The Brain and Performance Centre has also contributed to wider discussions on workplace wellness and productivity, highlighting the role of cognitive health in professional performance.[7]
The centre sponsors large-scale events such as Dubai Ride 2024[8][9] and the SHE Investment Summit, advocating gender inclusion in healthcare innovation.[10][11]
It also engages in sports initiatives, including golf sponsorships at Jumeirah Golf Estates, where it sponsors the monthly "Jumeirah Pairs" tournament. Winners have included Smithson and Shatra,[12] Northrop and Casey,[13] and Hymas and Stanford.[14] It also fields teams in competitive golf events, including the UGC Season 2 tournament.[15]
Leadership and recognition
editThe company is led by CEO Craig Cook.[16] Dr. Semer Wang serves as Medical Director, overseeing clinical protocols and innovation in brain health therapies.
Dr. Umair Qureshi, one of the centre's clinical leaders, has represented the institution at regional health forums and works at the intersection of family and cognitive medicine.[17]
In 2024, the centre received a Gold Stevie Award for excellence in healthcare innovation.[18][19] It was also honoured at the International Prime Awards for Healthcare Excellence in recognition of its contributions to brain health and medical innovation.[20]
See also
editReferences
edit- ^ "Brain aging? Not on your watch: 6 health hacks to keep your mind sharp in its prime". Gulf News. 6 October 2023.
- ^ "Dubai's medical tourism vision rooted in excellence". Trade Arabia. 7 June 2023.
- ^ "Pioneering Advanced Brain Health: A New Era in Cognitive Care". Middle East Health. 10 September 2023.
- ^ "The Brain & Performance Centre". Dubai Hurricanes. 13 February 2024.
- ^ "The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative". News of Bahrain. 17 March 2024.
- ^ "Mansions OAM and The Brain & Performance Centre unite for Mental Health Awareness Month". Khaleej Times. 10 May 2024.
- ^ "Op-ed: Elevating Professional Success through Cognitive Health". Business Traveller. 19 April 2024.
- ^ "Dubai Ride 2024". Dubai Media Office. 5 November 2024.
- ^ "Dubai Ride 2024 breaks records". Protocol Dubai. 10 November 2024.
- ^ "UAE champions gender equality at SHE Investment Summit 2024". Zawya. 27 March 2024.
- ^ "Women Board of Directors to host SHE Investment Summit". Bizpreneur Middle East. 28 March 2024.
- ^ "Smithson and Shatra dominate Jumeirah Pairs". Khaleej Times. 18 January 2024.
- ^ "Northrop and Casey set JGE's Fire Course ablaze". Khaleej Times. 16 February 2024.
- ^ "Hymas and Stanford triumph at Jumeirah Pairs". Khaleej Times. 14 April 2024.
- ^ "The Brain Performance Centre golf team debut". Khaleej Times. 22 February 2024.
- ^ "Craig Cook - LinkedIn". LinkedIn. Retrieved 15 May 2025.
- ^ "Dr. Umair Qureshi - Speaker Profile". Abu Dhabi Global Healthcare Week. 10 April 2024.
- ^ "The Brain & Performance Centre wins Gold Stevie Award". GCC Business News. 3 April 2024.
- ^ "Gold Stevie Award 2024". Money's Magazine. 4 April 2024.
- ^ "The Brain & Performance Centre and Dr. Craig Cook Honoured at International Prime Awards". Day of Dubai. 21 November 2024.
- in-depth (not just passing mentions about the subject)
- reliable
- secondary
- independent of the subject
Make sure you add references that meet these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.