Draft:Content Syndication

Content Syndication Overview

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Submission declined on 12 August 2025 by Greenman (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Greenman 13 days ago. Last edited by Katherine-Wheeler 6 days ago. Reviewer: Inform author. This draft has been resubmitted and is currently awaiting re-review.

Submission declined on 5 August 2025 by MCE89 (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: in-depth (not just passing mentions about the subject) reliable secondary independent of the subject Make sure you add references that meet these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia. Declined by MCE89 20 days ago.

• Comment: External links should be removed or converted to inline citations where appropriate.
  Throwing in your employer as "for example" external link is not acceptable. Greenman (talk) 23:00, 12 August 2025 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Katherine-Wheeler (talk) 14:47, 5 August 2025 (UTC)

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Content Syndication

Content syndication is the practice of republishing digital content - such as articles, videos, whitepapers, or infographics - on multiple third-party platforms to reach a wider audience, increase visibility, and generate leads or traffic.^[1][2] It is commonly used in both B2C and B2B marketing to extend the reach of owned content without the need to create new material from scratch.

Overview

In content syndication, the original publisher grants permission for their content to be redistributed in part or in full on other websites, platforms, or media outlets. Syndicated content typically includes attribution and often links back to the source, helping the original author or organization gain exposure, backlinks, or leads.

Content syndication can be:

• Full content (entire article republished)
• Partial content (summarized or excerpted)
• Licensed or paid (especially in B2B demand generation)

Types of Content Syndication

1. Editorial Syndication

Used by news organizations, where one media outlet republishes another’s content to increase reach or fill editorial gaps.

2. B2B Demand Generation

In B2B marketing, content syndication is used to distribute gated content (such as whitepapers or eBooks) in exchange for contact information, which becomes a marketing lead. This is commonly run through specialized syndication networks or lead generation vendors.^[3]

3. Partner and Affiliate Syndication

Brands often syndicate content across partner websites or affiliate networks to maintain consistent messaging and increase discoverability. Take Forrester and FT.com as an example.^[4]

Benefits

• Expanded reach: Amplifies visibility beyond the brand's owned media.
• Lead generation: Especially in B2B, it helps capture potential buyer information via gated assets.^[5]
• SEO and backlinks: When done correctly, syndicated content can contribute to ___domain authority through backlinks.^[6]
• Cost-efficiency: Reuses existing content assets, reducing the need for new production.

Challenges

• Duplicate content risks: Improperly structured syndication can negatively impact SEO.^[7]
• Lead quality variability: In demand generation, some syndicated leads may not be sales-ready or sufficiently qualified.^[8]
• Attribution and tracking: Monitoring performance and engagement across syndication platforms can be complex.

Industry Use and Providers

Content syndication is used by publishers and marketers across industries - from tech and finance to healthcare and media. Notable providers and platforms in the B2B space include companies that specialize in intent-based syndication and account-based marketing services.

For example, DemandWorks, a U.S.-based B2B demand generation firm, uses content syndication as part of its multi-channel strategy to deliver qualified leads to enterprise technology clients.^[9]

Other large content platforms such as Outbrain and NetLine also provide syndication solutions for B2C and B2B audiences.^[10][11]

See Also

1. Content marketing
2. Digital marketing
3. Lead generation
4. Native advertising

References

1. "What Is Content Syndication? The Basics + How to Do It". Semrush Blog. Retrieved 2025-08-05.
2. "Content Syndication: What It Is & How to Do It Successfully". blog.hubspot.com. 2019-09-23. Retrieved 2025-08-05.
3. Integrate (2021-12-14). "4 ways to upgrade your content syndication strategy". MarTech. Retrieved 2025-08-11.
4. "Forrester And FT.com Strike Content Syndication Partnership". Forrester. Retrieved 2025-08-05.
5. "The Account-Based Everything Framework". Gartner. Retrieved 2025-08-05.
6. "10 Benefits of SEO for Your Business". Semrush Blog. Retrieved 2025-08-11.
7. "Fix Canonicalization Issues | Google Search Central | Documentation". Google for Developers. Retrieved 2025-08-11.
8. Johnston, Jane; Glenny, Leanne (2020-09-28), "Tactic selection and content creation", Strategic Communication, Routledge, pp. 239–268, doi:10.4324/9781003121930-11, ISBN 978-1-003-12193-0, retrieved 2025-08-11
9. "Demand That Works". DemandWorks. Retrieved 2025-08-19.
10. "NetLine: Content Syndication". www.netline.com. Retrieved 2025-08-19.
11. Rynkyu, Libi (2024-03-28). "Outbrain Advertising: What It Is and How It Works". Outbrain. Retrieved 2025-08-19.