Submission declined on 13 August 2025 by Caleb Stanford (talk).
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| Submission declined on 10 July 2025 by Qcne (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Qcne 51 days ago. | |
Comment: Promotional article, no evidence of WP:NCORP. Caleb Stanford (talk) 21:25, 13 August 2025 (UTC)
DemandWorks is a United States-based business-to-business (B2B) marketing services provider specializing in demand generation, lead qualification, and account-based marketing (ABM) strategies. The company works with technology and enterprise brands to generate and nurture sales opportunities using a combination of data-driven targeting and content syndication.[1]
Their products enable clients to deliver their content to the right buyer, at the right time, on any device.[2]
History
DemandWorks was founded in 2014 and is headquartered in Chicago, Illinois.[3] The company originally launched under the name DemandWorks Media and focused on B2B lead generation in the enterprise technology space. In 2025, the company rebranded to DemandWorks, reflecting an expanded focus on strategic targeting and multi-channel campaign execution.
Services
DemandWorks provides services designed to help B2B organizations generate qualified leads and reach decision-makers within target accounts.[4] Key offerings include:
- Content syndication across digital channels
- Intent-based targeting using behavioral and firmographic data
- Account-based marketing programs aligned with sales goals
- Lead nurturing and scoring to support pipeline conversion
The company emphasizes lead quality over volume, incorporating intent data and predictive modeling to prioritize accounts more likely to convert.[1]
Compliance
As part of its approach to responsible data usage, DemandWorks has implemented compliance protocols aligned with data privacy regulations, including the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR). The company was among B2B providers cited in early industry discussions around adapting lead generation and data strategies to meet CCPA requirements. According to Demand Gen Report, DemandWorks emphasized transparency, consent-based data collection, and long-term trust-building as key components of its compliance efforts.[5]
Industry Recognition
DemandWorks has been profiled by several B2B media and analyst platforms. In 2023, Demand Gen Report featured the company in its "Solution Spotlight" series, highlighting its approach to blending content marketing with buyer intent signals for better-qualified leads.[6]
The company is listed in industry directories including CB Insights and Tracxn, and has received positive user reviews on G2, a business software review platform, where it is recognized for service responsiveness and lead quality.[7]
References
edit- ^ a b Ruback, Brianna (2019-07-01). "DemandWorks Media Looks To Optimize Lead Generation Initiatives". Demand Gen Report. Retrieved 2025-08-11.
- ^ "DemandWorks Media". clutch.co. Retrieved 2025-08-27.
- ^ "LinkedIn Login, Sign in". LinkedIn. Retrieved 2025-08-11.
- ^ "DemandWorks: Use-Cases, Insights and Reviews | 2025 Cuspera". www.cuspera.com. Retrieved 2025-08-27.
- ^ Schoening, Elise (2019-07-24). "CCPA Countdown: B2B Brands Prepare Compliance Steps And Look For Longer Term Trust Payoffs With Customers". Demand Gen Report. Retrieved 2025-08-11.
- ^ "DemandWorks Media". Demand Gen Report. Retrieved 2025-08-11.
- ^ "The G2 on DemandWorks". G2. Archived from the original on 2023-05-12. Retrieved 2025-08-11.
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