Draft:Digital Shelf

Submission rejected on 30 July 2025 by Pythoncoder (talk). This submission is contrary to the purpose of Wikipedia. Rejected by Pythoncoder 23 days ago. Last edited by RachelCollins25 23 days ago. Ask for advice

Submission declined on 22 July 2025 by Utopes (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Utopes 31 days ago.

Submission declined on 15 July 2025 by Pythoncoder (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Promotional tone, editorializing and other words to watch Vague, generic, and speculative statements extrapolated from similar subjects Essay-like writing Hallucinations (plausible-sounding, but false information) and non-existent references Close paraphrasing Please address these issues. The best way is usually to read reliable sources and summarize them, instead of using a large language model. See our help page on large language models. Declined by Pythoncoder 38 days ago.

Submission declined on 13 July 2025 by Fancy Refrigerator (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Their outputs usually have multiple issues that prevent them from meeting our guidelines on writing articles. These include: Promotional tone, editorializing and other words to watch Vague, generic, and speculative statements extrapolated from similar subjects Essay-like writing Hallucinations (plausible-sounding, but false information) and non-existent references Close paraphrasing Please address these issues. The best way is usually to read reliable sources and summarize them, instead of using a large language model. See our help page on large language models. Declined by Fancy Refrigerator 41 days ago.

• Comment: Written like an advertisement for a digital shelf, instead of a neutral encyclopedia article. The only information that should be included, is what can be attributable to independent and reliable sources. The "optimization strategies" is not written according to a neutral point of view; what reliable and independent source could confirm that "content is king"? Lines like these should be removed. "To win in this new digital shelf environment", also should be removed, etc. Utopes _{(talk / cont)} 20:56, 22 July 2025 (UTC)

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Presentation of retail products on digital platforms

Digital shelf

The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store. Since shoppers can’t physically touch or inspect products online, various innovative functionalities have emerged to improve the customer experience on the digital shelf and there's an increasing depth of insights available on shopper behavior as well.^[1]

Optimization Strategies

• Content Optimization for Relevance and Clarity - Content optimization may be used to improve the visibility of digital shelf with accurate descriptions, clear images, and helpful videos. it's important to regularly assess how this content performs in terms of engagement and conversion.

• Retail Media Buying Strategically - Allocating budget for retail media buying can help to improve brand visibility on major eCommerce platforms. Regularly reviewing both your own and competitors’ activities can help inform media planning and refinement.

• Search Engine Optimization - Search engine optimization techniques may be used to improve the visibility of digital shelf websites and brand-related content for common industry-related search queries.^[2]

^[3]

Awards and Recogniton

• Digital Shelf Summit by ENDCAPS™

^[4]

• Digital Shelf Summit Europe by Digital Shelf Institute (DSI)

^[5]

The Evolution Of The Digital Shelf

Unlike physical shelves, today’s digital shelf is like an endless aisle with unlimited products coming in from thousands of sellers around the world. In this competitive environment, even well-established brands with strong visibility may see a small fraction.

To remain competitive, Analysing shopper data is important that show where buyers are, what they’re looking for, what choices they have, and how they move through their purchase journey. ^[6]

See also

• E-commerce
• Product information management
• Search engine optimization
• Online marketplace

References

1. "What is the Digital Shelf?". NielsenIQ. 2024. Retrieved 2025-07-15.
2. Ledford, Jerri L. (2008). SEO: Search Engine Optimization Bible. John Wiley & Sons. p. 18. ISBN 978-0-470-26211-5.
3. "Mastering the digital shelf". NielsenIQ. 2024. Retrieved 22 July 2025.
4. "Digital Shelf Summit 2025". Endcaps. Retrieved 22 July 2025.
5. "Digital Shelf Summit Europe". Digital Shelf Institute. Retrieved 22 July 2025.
6. "Retail Evolution Through The Digital Decade: Three Factors Impacting Retail Today". Forbes Technology Council. 2 February 2023. Retrieved 22 July 2025.