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|  |
Jonathan Rheault | |
|---|---|
| Nationality | Canadian |
| Occupation(s) | Graphic designer, entrepreneur, satirical artist |
| Known for | Commercial signage, satirical visual art |
| Notable work | Mon cadeaux empoisonné : Bizous Bezos xxx |
Jonathan Rheault is a Canadian graphic designer, entrepreneur, and satirical artist. He is the founder of Vitrium, a company specialized in commercial signage and lettering based in Montreal. Rheault gained media attention for his work adapting storefront signage following the implementation of Quebec Bill 96, and for his satirical visual art. In 2025, his artwork Mon cadeaux empoisonné : Bizous Bezos xxx was exhibited at the Galerie Jean-Tal – Infoman at the Écomusée du fier monde in Montreal.[1][2][3][4][5]
Career
editRheault founded Vitrium in 2009, a Montreal-based company specializing in graphic design, signage, and commercial lettering. He has designed and installed storefronts, signs, and visual identities for small businesses, particularly in the neighbourhoods of Petite-Patrie and Mile End. His work includes adapting signage to comply with Quebec’s language legislation.[4]
Media coverage
edit- In June 2024, La Presse covered the predominance of French in Montreal storefronts, citing Rheault as a signmaker involved in several businesses.[4]
- In June 2025, Le Journal de Montréal reported on the economic impacts of Quebec’s language law on signage businesses, mentioning Rheault’s activities in Petite-Patrie and Mile End.[3]
- In 2024, a CTV News report featured Montreal business owners frustrated with Bill 96 requirements, including a café owner citing “Jonathan Rheault” as his signmaker.[1]
- The same story was relayed by Noovo Info, a Quebec news outlet.[2]
Artistic activity
editIn 2025, Rheault exhibited a satirical artwork entitled Mon cadeaux empoisonné : Bizous Bezos xxx at the Galerie Jean-Tal – Infoman 2025, hosted at the Écomusée du fier monde in Montreal. Made of cardboard and vinyl (38.1 × 30.48 × 15.24 cm), the piece took the form of a parodied Amazon package. It was covered with satirical stickers (“Amazoné au Québec”, “Syndiqué au Québec”, “Décrissé du Québec”) and a fictional tape reading “fentanyl prime”. The installation critiqued mass consumption, globalization, and the contradictions of contemporary politics and social discourse.[5]
References
edit- ^ a b Brisson Dubreuil, Laurence (June 30, 2024). "Quebec businesses frustrated at cost and logistics of French-language law rules". CTV News. Retrieved 31 August 2025.
- ^ a b "Affichage en français : des entreprises dénoncent les coûts liés au projet de loi 96". Noovo Info (in French). June 30, 2024. Retrieved 31 August 2025.
- ^ a b McEvoy, Julien (June 7, 2025). "Jackpot linguistique : faire fortune grâce à la nouvelle loi 101". Le Journal de Montréal (in French). Retrieved 31 August 2025.
- ^ a b c "Prédominance du français — Bientôt dans une vitrine près de chez vous". La Presse (in French). June 28, 2024. Retrieved 31 August 2025.
- ^ a b "Mon cadeaux empoisonné : Bizous Bezos xxx (Galerie Jean-Tal – Infoman 2025)". Écomusée du fier monde (via Instagram) (in French). 2025. Retrieved 31 August 2025.
External links
editCategory:Canadian graphic designers Category:Canadian satirical artists Category:Canadian businesspeople Category:People from Montreal