• Comment: All coverage appears to be paid PR pieces. Curb Safe Charmer (talk) 20:58, 29 August 2025 (UTC)

Merchology is a privately held,.[1] family-owned branded merchandise company based in Plymouth, Minnesota. The company sells corporate apparel, gifts, and promotional products[2] in the B2B sector.[3] Merchology specializes in co-branded merchandise, adding company logos to products from brands like YETI, Under Armour, and Patagonia,[4] acting as mediators between retail brands and customers who want these products branded with their company's logo[1]

History

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Founder Dick Ward started in the corporate apparel industry in 1987.[2]. Ward transitioned from selling corporate apparel door to door to selling branded merchandise directly to consumers online[2]

He founded Merchology with his children, Ally (Ward) Delgado and Andrew Ward.[5] in Minnetonka, MN, in 2013. Ally (Ward) Delgado earned her undergraduate degree from Carlson and received an MBA at Harvard. Before Merchology, Ally Delgado worked for General Mills[2]. Andrew Ward graduated from St. John's University with a business management degree, then went on to work for a commercial real estate brokerage before co-founding Merchology[2]

In 2016, Merchology gained the capability of providing the bulk of its embroidery in-house when it purchased an embroidery company[2][5]. Merchology moved its headquarters to Plymouth, MN in 2022. The same year, Merchology opened a second production and distribution ___location in Pennsylvania.[6]

Merchology launched its online corporate store feature in 2018[5]. The company switched to Shopify as an e-commerce shopping platform in 2016.[7]

Sustainability Contributions

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In 2019, the founders of Merchology launched Zusa, their own lifestyle brand focused on sustainable apparel and goods.[8] Zusa products are produced in 100% WRAP Certified factories, and the brand's manufacturing utilizes recycled materials[8]. In 2025, Merchology received a "Committed" badge from the third-party platform EcoVadis.[9] EcoVadis is a sustainability assessment platform that reviews the sustainability impact and efforts of businesses, providing scoring and improvement benchmarks[9]. In 2023, Merchology contributed to a "100 Million Bottle Initiative" with Zing Manufacturing.[10]

Local Recognition

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Merchology was named a Minnesota Family Business Awards Finalist by Twin Cities Business Journal in 2022.[11] The company was also listed in the Star Tribune's Top Workplaces awards in 2019, 2021, and 2023.[12] The Minneapolis-St.Paul Business Journal named Merchology one of the Twin Cities' fastest-growing businesses from 2017–2019[1], and from 2016–2018.[13]

References

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  1. ^ a b c Lassig, Craig Lassig. "2020 Fast 50 No. 28 Merchology". www.bizjournals.com. Retrieved 2025-08-29.
  2. ^ a b c d e f Staff, T. C. B. (2020-01-14). "Generation Next: Merchology remakes its niche". Twin Cities Business. Retrieved 2025-08-29.
  3. ^ "5 Business Practices that Build Strong B2B Relationships". www.uschamber.com. 2019-04-11. Retrieved 2025-08-29.
  4. ^ "Merchology is a 2021 Inc. 5000 honoree". Inc.com. Archived from the original on 2024-01-04. Retrieved 2025-08-29.
  5. ^ a b c Mulvey, Jeanette (2019-04-11). "Merchology Reinvents Company Gear Business by Betting on Brands and E-Commerce". www.uschamber.com. Retrieved 2025-08-29.
  6. ^ Kelly, Brianna (Jul 27, 2021). "E-commerce company Merchology expanding with new Plymouth HQ, production facility". www.bizjournals.com. Retrieved 2025-08-29.
  7. ^ "How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340% (2024) - Shopify". Shopify. Archived from the original on 2025-07-15. Retrieved 2025-08-29.
  8. ^ a b Gallegos, Erica (2021-03-22). "Merchology Builds a Better Way with Sustainability". Nevada Green Business Network. Retrieved 2025-08-29.
  9. ^ a b Central, A. S. I. (2025-04-25). "Merchology Earns EcoVadis Committed Badge". members.asicentral.com. Retrieved 2025-08-29.
  10. ^ Central, A. S. I. (2023-09-20). "Zing Helped Keep 4 Million Plastic Bottles From Oceans in August". members.asicentral.com. Retrieved 2025-08-29.
  11. ^ "2022 Minnesota Family Business Awards Finalists". Twin Cities Business. Retrieved 2025-08-29.
  12. ^ "Working at Merchology". Top Workplaces. Retrieved 2025-08-29.
  13. ^ Kuehn, Nancy. "Fast 50 2019 No. 3: Merchology". www.bizjournals.com. Retrieved 2025-08-29.
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