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| Company type | Private |
|---|---|
| Industry | Insurance, Fintech |
| Founded | 2018 |
| Founders | Andrew Ostro, Laura McKay, Jeff McKay |
| Products | Life insurance, Critical illness insurance, Health and Dental insurance |
Number of employees | 97 |
| Website | www |
PolicyMe is a Canadian digital insurance company based in Toronto, Ontario. Founded in 2018, the company only offers life, critical illness, and health and dental insurance products through an online platform.[1][2]
History
editPolicyMe was founded in 2018 by Andrew Ostro, Laura McKay, and Jeff McKay. It started as a digital broker and launched its own life insurance product in 2021 through a partnership with Canadian Premier Life Insurance Company, now known as Securian Canada.[3]
In 2022, the company launched it's second product, critical illness insurance, followed by health and dental insurance in October 2024.[4]
Since its founding, PolicyMe has raised a total of CAD $51 million. It closed a seed round of $3.3 million in 2020, followed by an $18 million Series A in 2022.[5] Between 2023 and 2025, the company received $30 million in investment from Blue Cross Life and Securian Canada.[6]
Technology Services
editIn addition to its own consumer-facing insurance products, PolicyMe provides its technology platform to insurance carriers through white-label partnerships, including Blue Cross Life and Securian Canada.[5][7]
Awards
editIn 2021, PolicyMe was named "Most Innovative Family Life Insurance Brokerage – Canada" by Wealth & Finance International.[8] That same year, co-founder and COO Laura McKay was included in Bay Street Bull’s "Women of the Year" list for her work at PolicyMe.[9]
Media Coverage
editAfter the expansion of the Canadian Dental Care Plan (CDCP), PolicyMe co-founder and CEO Andrew Ostro appeared on CP24 Breakfast to comment on healthcare costs in Canada.[10] In June 2025, CBC News covered PolicyMe’s 2025 Health Insurance Access and Affordability Study, which examined healthcare affordability.[11]
References
edit- ^ "PolicyMe to Expand Digital Insurance Offerings". Fintech.ca. 16 April 2025.
- ^ "About Us". PolicyMe.
- ^ "PolicyMe Launches Fully Digital Life Insurance Product, With Up To $5 Million in Coverage". markets.businessinsider.com. Retrieved 2025-06-25.
- ^ Lewis, Robert (2022-11-08). "PolicyMe Launches Most Complete Critical Illness Insurance Offering". Fintech.ca. Retrieved 2025-06-26.
- ^ a b "PolicyMe Announces $30 Million CAD in Funding and Expanded Product Suite, Transforming Digital Insurance". Yahoo! Finance. 16 April 2025.
- ^ "PolicyMe eyes new insurance products, more big-name partners after raising $30 million". BetaKit. 16 April 2025.
- ^ "Blue Cross Life reimagines life insurance with fast, affordable, digital solution | Blue Cross Life". www.bluecross.ca. Retrieved 2025-06-25.
- ^ "PolicyMe". Wealth & Finance International.
- ^ "Women of the Year 2021: PolicyMe Founder Laura McKay is Putting Families First by Redefining the Insurance Industry". Glory Media. December 1, 2021.
- ^ "New study shows there is a growing disconnect between having insurance and being able to access care". CP24. 2025-06-03. Retrieved 2025-06-25.
- ^ Zafar, Amina (June 3, 2025). "More than half of Canadians skipping health care such as dental, survey suggests". CBC News. Retrieved June 25, 2025.
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