Draft:Sarah Robb O'Hagan

  • Comment: This reads less like an encyclopedia article, more like a CV.
    What was said in reviews of her book? (No, I don't mean blurbs for it.)
    How did Fast Company describe her creativity in 2012? How did Forbes describe her power in 2009? -- Hoary (talk) 11:25, 14 August 2025 (UTC)

Sarah Robb O'Hagan
Alma materUniversity of Auckland (BCom)
Occupation(s)Business executive, author
Notable workExtreme You (2017)

Sarah Robb O’Hagan is a New Zealand–born business executive and author known for leadership roles in the sports, fitness and human-performance industries. She led the Gatorade business at PepsiCo, later served as president of Equinox, was CEO of Flywheel Sports, and was CEO of Exos from 2020 to 2024.[1][2][3] In 2024, after Exos ran internal experiments with researchers at the University of Pennsylvania’s Wharton School, she publicly advocated meeting-design changes and a four-day workweek.[4][5] She is the author of Extreme You: Step Up, Stand Out, Kick Ass, Repeat (2017).[6] Robb O’Hagan has been named to Fast Company’s “Most Creative People in Business” list (2012)[7] and appeared on Forbes’ “Most Powerful Women in Sports.”[8][9]

Early life and education

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Robb O’Hagan earned a Bachelor of Commerce in marketing and international business from the University of Auckland in 1993.[10]

Career

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Robb O’Hagan began her career at Air New Zealand (1993–1998), then joined Virgin Atlantic in New York as director of marketing (1998–2000). She subsequently worked as vice president of marketing at Atari (2000–2002), and then at Nike (2002–2008) in U.S. marketing and general-management roles.[1]

She joined PepsiCo in 2008 to work on sports nutrition and was promoted to president of Gatorade in 2010. Contemporary coverage credited her with narrowing Gatorade’s focus to athletes, shifting spend toward digital and training communities, and expanding products across pre-, during-, and post-workout needs; Forbes described her push to broaden Gatorade’s appeal by redefining “athlete” in the “What is G?” campaign.[8] Fast Company cited the brand repositioning in naming her to its 2012 “Most Creative People in Business” list.[7]

In August 2012 she was appointed the first president of Equinox, overseeing Equinox, SoulCycle, Blink and Pure Yoga during expansion through 2016.[2] She served as CEO of Flywheel Sports beginning in 2017.[11]

In January 2020, Fast Company reported that Robb O’Hagan would become CEO of Exos.[3] During 2024 interviews she outlined a six-month internal experiment run with researchers at the University of Pennsylvania’s Wharton School that restructured meetings into heavy “Team Tuesdays/Thursdays,” quiet workdays on Mondays/Wednesdays, and “You Do You Fridays,” with reported improvements in burnout and productivity.[4][5]

Board and other service

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Robb O’Hagan joined the board of JetBlue Airways in 2018 and has served on its audit and other committees.[12] She also served on the board of Strava beginning in 2016.[13] She has also served on the board of the Women’s Sports Foundation.[1]

Speaking and publications

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Robb O’Hagan is a keynote speaker represented by the Leading Authorities speakers bureau.[14] She is the author of Extreme You: Step Up, Stand Out, Kick Ass, Repeat (HarperBusiness, 2017).[6] Media coverage of the book included a segment on CBS This Morning.[6]

Recognition

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  • Fast Company: “Most Creative People in Business” (2012).[7]
  • Forbes: “Most Powerful Women in Sports” (2009; 2015).[8][9]

References

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  1. ^ a b c Gage, Deborah (28 August 2015). "Sarah Robb O'Hagan: Fitness Is Her Business". The Wall Street Journal. Retrieved 15 August 2025.
  2. ^ a b "Equinox Appoints First President" (Press release). Equinox via PR Newswire. 16 August 2012. Retrieved 15 August 2025.
  3. ^ a b "Exclusive: Former Equinox president Sarah Robb O'Hagan is the new CEO of Exos". Fast Company. 28 January 2020. Retrieved 15 August 2025.
  4. ^ a b Safian, Robert (31 May 2024). "Exos CEO Sarah Robb O'Hagan believes a four-day workweek will soon be the norm". Fast Company. Retrieved 15 August 2025.
  5. ^ a b People feel significantly better with a 4-day workweek, says Exos CEO Sarah Robb O’Hagan. CNBC Television (YouTube). 2 April 2024. Retrieved 15 August 2025.
  6. ^ a b c "Sarah Robb O'Hagan on finding your "Extreme You"". CBS News. 4 April 2017. Retrieved 15 August 2025.
  7. ^ a b c "Most Creative People in Business 2012: Sarah Robb O'Hagan". Fast Company. 2012. Retrieved 15 August 2025.
  8. ^ a b c "The Most Powerful Women in Sports (2009)". Forbes. 14 October 2009. Retrieved 15 August 2025.
  9. ^ a b Belzer, Jason (2 December 2015). "The Most Powerful Women in Sports". Forbes. Retrieved 15 August 2025.
  10. ^ "Sarah Robb O'Hagan – About". SarahRobbOHagan.com. Retrieved 15 August 2025.
  11. ^ Bogard, Kerry Hannon (7 February 2017). "On Resilience: How Sarah Robb O'Hagan Went From Being Fired Twice To Flywheel Sports CEO". Forbes. Retrieved 15 August 2025.
  12. ^ "JetBlue Announces Board of Director Appointments" (Press release). JetBlue. 15 August 2018. Retrieved 15 August 2025.
  13. ^ "Strava adds board members". Bicycle Retailer & Industry News. 19 April 2016. Retrieved 15 August 2025.
  14. ^ "Sarah Robb O'Hagan". LeadingAuthorities.com. Retrieved 15 August 2025.
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