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|  |
| Company type | Private |
|---|---|
| Industry | Software development |
| Founded | 2016 |
| Headquarters | Prague |
Key people | David Klecka, Radim Dudek, Jiri Psota |
| Products | Retail Price Management Software |
| Website | yieldigo |
Yieldigo is a Czech technology company that develops price management and optimization software for retailers and wholesalers. The company was founded by David Klecka, Radim Dudek, and Jiri Psota in 2016 in Prague, Czech Republic.[1][2][3] It offers its services through a software-as-a-service (SaaS) model and is headquartered in Prague, Czech Republic.[1][4][5]
Overview
editHistory
editYieldigo was established in 2016 in Prague, Czech Republic, by David Klecka, Radim Dudek, and Jiri Psota.[1][2][3] The company focuses on developing machine learning and artificial intelligence solutions to support retail pricing strategies.[6][4][5]
In 2019, Yieldigo was selected to participate in the Alchemist Accelerator program in San Francisco, designed for enterprise technology startups.[1][6][7] Following this, the company formed a partnership with Microsoft and received recognition in industry reports issued by Gartner.[3]
In 2021, Yieldigo secured approximately CZK several million in investment to expand its operations across Europe. This funding was to support the company’s growth and the development of additional features for its pricing platform.[6][7] The company has expanded into Western European markets. Additionally, it has a partnership with NIQ in North America, as pricing strategies have become increasingly complex in response to growing consumer demand.[2][4]
Products
editYieldigo offers software for price management and optimization, designed for retail chains and e-commerce businesses. The platform allows users to manage base prices, promotional prices, multibuy pricing, and markdown pricing. It combines rules-based pricing with optimization capabilities, offering a user interface designed to simplify pricing operations for retail teams.[6][5] The software can be configured for automated or manual pricing workflows, supporting daily, weekly, or monthly pricing adjustments.[4]
Recognition
editYieldigo has been included in Gartner’s “Cool Vendors in Digital Commerce” report and the “Market Guide for Unified Price, Promotion, and Markdown Optimization (UPPMO)”.[1]
References
edit- ^ a b c d e "Czech pricing platform Yieldigo raises €2 million to expand in Europe". Tech.eu. 2020-10-21. Retrieved 2025-08-29.
- ^ a b c Brejčák, Peter (2021-12-03). "České Yieldigo obchodníkům radí, jak správně nastavit ceny. S růstem poptávky dobývá západní Evropu". CzechCrunch (in Czech). Retrieved 2025-08-29.
- ^ a b c Novotný, Pavel P. (2019-08-11). "Učí firmy, jak cenou neodradit zákazníky. Teď Yieldigo míří do Silicon Valley pro velkou ránu". Forbes (in Czech). Retrieved 2025-08-29.
- ^ a b c d Novotný, Radek (2021-04-22). "Místo křišťálové koule. Český start-up bude řídit ceny v amerických obchodech". ekonom.cz (in Czech). Retrieved 2025-08-29.
- ^ a b c "Český start-up Yieldigo přilákal investici dvou milionů eur". e15.cz (in Czech). 2020-10-07. Retrieved 2025-08-29.
- ^ a b c d Brejčák, Peter (2020-10-06). "Český startup Yieldigo pomáhá tvořit ceny v obchodech. Od investorů na to získal 54 milionů korun a chce dobýt Evropu". CzechCrunch (in Czech). Retrieved 2025-08-29.
- ^ a b Krajíčková, Zuzana (2020-10-06). "Startup Yieldigo udělal další krok na cestě do Evropy. Získal investici dva miliony eur". Forbes (in Czech). Retrieved 2025-08-29.
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