Wikipedia

El Borrego

In this Spanish name, the first or paternal surname is Díaz and the second or maternal family name is Colmenares.

Carlos Alberto Díaz Colmenares[4][5] (Spanish: [ˈkaɾlos alˈβeɾto ˈði.as kolmeˈnaɾes],[a] born 27 February 2007), better known as La Granja Del Borrego or simply El Borrego is a Colombian content creator, farmer, and YouTuber. He has stood out primarily for his video productions in which he shares aspects of rural life, farm animal care, and the work of the Colombian countryside, becoming a key figure in his country's digital culture. His fresh, humorous, and educational style has allowed him to connect with millions of viewers on platforms like YouTube, TikTok, and Instagram, gaining significant popularity in a very short period of time. El Borrego fame arose from his YouTube posts in the early 2020s, in which he naturally documented his life on the farm and his relationship with his pets, accompanied by spontaneous comments that quickly went viral. Unlike other content creators, El Borrego based his success on his authentic portrayal of the Colombian countryside, showcasing a lifestyle often hidden in traditional media. Thanks to this approach, his channel surpassed 27 million subscribers and his accounts on other social media surpassed tens of millions of followers, consolidating him as one of the most recognized rural influencers in Latin America. In addition to his YouTube career, he has been involved in entrepreneurial projects linked to the agricultural sector, promoting farm products and fostering pride in rural life. His content has been appreciated by both young people, who consume it as entertainment, and adults who find it a means of cultural dissemination and the preservation of traditions.

El Borrego
Borrego in 2025
Born
Carlos Alberto Díaz Colmenares

(2007-02-27) 27 February 2007 (age 18)[1]
La Vega, Cundinamarca, Colombia.[2]
Occupations
Years active2020–present
Height181 cm (5 ft 11 in)
YouTube information
Channel
Years active2020–present
Subscribers27.03 million[3]
Views6.5 billion[3]
Silver Play Button100,000 subscribers
Gold Play Button1,000,000 subscribers
Diamond Play Button10,000,000 subscribers
Last updated: 2025
TikTok information
Page
Followers3.6 million
Websitebio.site/cafelafloresta

Early Life

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Carlos Alberto Díaz Colmenares was born on February 27, 2007, in La Vega, Cundinamarca, Colombia. From a very young age, he was connected to the rural environment, as his family was dedicated to farming and caring for farm animals. From a very young age, he was connected to the rural environment, as his family was dedicated to farming and caring for farm animals. This daily contact with nature and farm work shaped his identity and would later become the central axis of his digital project. During his childhood and adolescence, he showed an interest in communication and digital platforms, which led him to experiment with home recordings in which he narrated aspects of his daily life on the farm. Around the age of 13, he began sharing this content online, initially as a form of personal entertainment for his closest friends, but it soon became widely shared on social media due to the spontaneity of his style and the humorous tone with which he described everyday situations. In 2020, he launched his main YouTube channel, La Granja del Borrego. There, he solidified his identity as a content creator focused on rural life, combining stories of his own experiences, practical advice on agriculture and livestock, and humorous dynamics that distinguished him from other Colombian YouTubers. His ability to connect with a young audience, combined with his positive portrayal of the countryside, allowed him to quickly gain followers.

On 2022, El Borrego was already considered one of Colombia's emerging digital creators, and his videos began to go viral internationally, reaching communities in Mexico, Ecuador, Peru, and other Spanish-speaking countries. Along with his online growth, he continued to reside in his rural surroundings, which has allowed him to maintain the authenticity that characterizes his content. In 2023, he graduated from high school at the age of 16. [6]

Career

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On 7 July 2020, he created his YouTube channel La Granja Del Borrego,[7]From its first content, its proposal was distinguished by offering a mix of stories of rural life, practical advice on agriculture and livestock, and a humorous and close tone that sought to connect with young and urban audiences interested in learning more about the daily life of the Colombian countryside. During his first few months of activity, his videos gained popularity thanks to his spontaneous style, colloquial language, and authenticity, which allowed him to differentiate himself within the Colombian digital ecosystem. At a time when most creators focused on urban entertainment, Díaz Colmenares chose to consolidate an identity associated with peasant labor and the recovery of rural culture. In 2021, his posts began to go viral on social media platforms like Facebook, TikTok, and Instagram, where he adapted video clips into shorter, more dynamic formats. This phenomenon significantly expanded his reach, to the point where he gained followers in other Spanish-speaking countries such as Mexico, Ecuador, Venezuela, and Peru. The steady growth of his accounts positioned him as one of the representatives of the so-called "nueva ola de creadores rurales" in Colombia. In 2024, his main YouTube channel surpassed hundreds of thousands of subscribers, while his accounts on other platforms continued to grow. Unlike other creators, he has maintained his content production from a rural setting, which has allowed him to retain the authenticity that characterizes his style. His project has been considered an example of how the Colombian countryside can leverage new technologies to raise awareness of its culture and attract new generations.

Other works

In 2023, she released her first book, titled La Granja del Borrego: Historias del campo para la nueva generación (The Sheep Farm: Stories from the Countryside for the New Generation),[8][9][10] in which she compiles experiences from her childhood and adolescence in a rural setting, while reflecting on the importance of keeping agricultural traditions alive in the face of social and technological change. The work was initially distributed independently but quickly gained popularity among her followers, becoming a reference in young adult literature focused on reviving the rural identity. In 2024, he released his second title, From Field to Screen: The Path of El Borrego, a work more oriented toward motivational and self-help. In this book, he recounts how he managed to build a successful digital project from a rural setting, highlighting the importance of discipline, creativity, and authenticity. The text combines his personal story with practical recommendations for young creators looking to break into platforms like YouTube and TikTok. Both publications have been reviewed in digital media and have circulated primarily in Colombia, although they have also reached readers in other Latin American countries through online sales. Their reception has been positive within their community of followers, who highlight the author's approachability and the motivational tone of his writing.

Entrepreneurship

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In 2024, Carlos Alberto Díaz Colmenares expanded his personal project with the creation of an artisanal coffee brand called Café ''La Floresta''. The initiative emerged as a way to connect his identity as a digital creator with the productive traditions of his region, while also seeking to promote the consumption of local farm products. The coffee is grown on farms in rural Cundinamarca, under a small-scale production model that prioritizes sustainability and artisanal quality. Díaz Colmenares himself has noted that the project not only represents an economic undertaking, but also a way to pay tribute to the work of Colombian coffee growers and highlight the role of youth in preserving this national tradition. The brand is marketed primarily through digital channels associated with its social platforms, which has allowed it to reach young consumers and followers of its content in countries such as Mexico, Ecuador, and the United States. It has also participated in local fairs and coffee promotion events, where it has presented its offering as an example of how rural influencers can enter the field of entrepreneurship.

Awards and nominations

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Year Ceremony Category Result Ref.
2022 YouTube Creator Awards Gold Play Button (1 million subscribers) Won [11]
2023 TikTok Awards (Mexico City) Best Knowledge Creator ("Lo aprendí en TikTok") Won [12][13]

See also

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Notes

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  1. ^ In isolation, Díaz and Colmenares are pronounced [ˈði.as] and [kolmeˈnaɾes], respectively.
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Wikimedia Commons has media related to El Borrego.

References

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  1. ^ Quién es quién en las redes sociales, Blog (2025). "¿Quién es La Granja del Borrego?". favikon (in Spanish).
  2. ^ "El Borrego, el influenciador que dignifica el campo colombiano". El País América. 5 December 2024. Retrieved 19 August 2025.
  3. ^ a b "About La Granja Del Borrego". YouTube.
  4. ^ "YouTube 2023: La Granja del Borrego y Ami Rodríguez entre los youtubers más exitosos". El Tiempo (in Spanish). 14 December 2023. Retrieved 18 August 2025.
  5. ^ Urdaneta, Nando (19 December 2023). "'El Borrego' se graduó al estilo granjero y revolucionó las redes". Publimetro Colombia (in Spanish). Retrieved 18 August 2025.
  6. ^ Ig, lagranjadelborrego (16 December 2023). "Me les gradué 🎓 Y ahora que hago ? Jajajajaja". Instagram (in Spanish).
  7. ^ "Cómo El Borrego se convirtió en fenómeno en Latinoamérica". Semana (in Spanish). 2022. Retrieved 19 August 2025.
  8. ^ Penguin Libros (1 May 2024). "La granja del Borrego". Penguin Libros (in Spanish). Retrieved 19 August 2025.
  9. ^ Buscalibre (2024). "La granja del Borrego". Buscalibre (in Spanish). Retrieved 19 August 2025.
  10. ^ Librería Nacional (2024). "La Granja del Borrego". Librería Nacional (in Spanish). Retrieved 19 August 2025.
  11. ^ Redacción (November 2022). ""La granja del Borrego" recibió la placa conmemorativa de un millón de suscriptores por parte de YouTube". Radio Nacional de Colombia (in Spanish). Retrieved 19 August 2025.
  12. ^ Infobae (1 February 2023). "'La Granja del Borrego' ganó el galardón 'Lo aprendí en TikTok'". Infobae. Retrieved 19 August 2025.
  13. ^ El Tiempo (2 February 2023). "'La Granja del Borrego' ganó los TikTok Awards 2023". El Tiempo. Retrieved 19 August 2025.


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