Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.[1][2]
 | |
| Developer | Roku, Inc. |
|---|---|
| Key people |
|
| Type | OTT platform |
| Launch date |
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| Platform(s) | List of platforms
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| Status | Active |
| Pricing model | subscription |
| Availability | United States |
| Website | howdy |
History
editHowdy launched on August 5, 2025, and is Roku’s first subscription streaming service. Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month. It currently features around 10,000 hours worth of content. While Howdy TV won’t compete[clarification needed] against other existing streaming services, it does include content from Lionsgate, FilmRise and Warner Bros. Discovery.[3][4]
References
edit- ^ "Roku unveils $2.99 ad-free subscription streaming service". Los Angeles Times. August 5, 2025. Retrieved August 5, 2025.
- ^ Spangler, Todd (August 5, 2025). "Roku Launches Howdy, a Low-Cost No-Ads Streamer, but It Doesn't Want to Compete With Netflix". Retrieved August 5, 2025.
- ^ Huston, Caitlin (August 5, 2025). "Roku Launches Howdy, a $2.99 Monthly Streaming Service". The Hollywood Reporter. Retrieved August 5, 2025.
- ^ "Roku". Roku. Retrieved August 5, 2025.