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Indus OS is an Indian smartphone application and content discovery platform based on Android, with the aim to unify users, developers and smartphone brands on a single platform and to create an Indian smartphone ecosystem.
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| Formerly | OS Labs Technology (India) Private Limited |
|---|---|
| Company type | Private |
| Founded | 2013 |
| Headquarters | Office-2, Floor 4, Wing B, Block A, Salarpuria Softzone, Bellandur Village, Varthur Hobli, Outer Ring Road, , |
Key people | |
| Products | Indus OS, App Bazaar |
| Parent | PhonePe (2022–present) |
| Website | www |
The platform is addressing the low smartphone adoption, content consumption and linguistic challenges of Indian markets.[1] The contextual integration provides India's service and content providers a platform to seamlessly distribute their content & services and engage with India's ever-growing smartphone users.[2]
The company is catering to 10 crore+ users[3] and has partnered with OEMs like Samsung, Karbonn, Micromax and 9 other Indian OEMS.
The company's app marketplace, Indus App Bazaar is the largest Indian app store. It has powered Samsung's default app store, Galaxy Store since 2019.[4]
About
editFirst touch OS
editIndus OS was initially known as "First Touch OS". In May 2015, Micromax Informatics started shipping the latest version (Unite 3) of its Unite series smartphones with Firstouch OS.[5]
In December 2015, Firstouch announced a collaboration with the Government of India's Ministry of Electronics and Information Technology previously known as the Department of Electronics and IT (DeitY) to introduce text-to-speech technology in regional languages.[6]
Indus App Bazaar
editThe Indus App Bazaar is India's largest Indian app store. It is available 12 Indian languages namely Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada & English .[7]
The product provides various tools to app developers for distribution and promotions along with data insights for targeting and performance analysis.[8] The app store focuses on providing the users with a personalised and localised experience with rich user interface for smooth discovery of apps and content.[9]
References
edit- ^ Aanchal Ghatak, "Indus AppBazaar addressing challenges like language support, content: Rakesh Deshmukh"
- ^ Wisdom, Crypto (2024-02-21). "Walmart backed PhonePe launches Indus Appstore rival for Google Play Store in India". Smart Crypto Wisdom. Retrieved 2024-02-21.
- ^ Sangani, Priyanka (10 September 2020). "Indus App Bazaar crosses 100 million users in India". The Economic Times.
- ^ Danish Khan, "Samsung steps up software localisation game; inks app store deal with IndusOS"
- ^ Harichandan Arakali, "India's Micromax Taps Startup FirsTouch For Android In 10 Regional Languages"
- ^ Smart CEO, "Indus OS"
- ^ Financial Express, "Indus OS: A platform for apps in Indian languages"
- ^ "A Real Portal Leading You to an Exciting Future of Your App". Indusos. 2020-08-20. Retrieved 2020-09-22.
- ^ Tushar Mehta, "How Indus App Bazaar is hyper-localizing mobile apps with Indic languages: Interview with Rakesh Deshmukh"