Philips Avent, stylized as Philips AVENT, is a child care brand which manufactures baby bottles, breast pumps, and other baby feeding and health accessories. It is based in Amsterdam, Netherlands.
| Product type | Baby care |
|---|---|
| Owner | Philips |
| Country | United Kingdom |
| Introduced | 1984 |
| Markets | Worldwide |
| Website | www |
History
editIn 1982, Edward Atkin, a young British man, at the birth of his first child, wanted to improve the traditional baby bottles which had several defects when used: the teats were hard and narrow and the container unstable and difficult to fill. He wants to rethink the bottle created years earlier by his father, David Atkin. It creates a wide neck for easy filling and cleaning and adds a soft, flared silicone teat that is tasteless and odorless. This pacifier, presented as equipped with an advanced anti-colic system, marks the beginning of the Avent brand in breastfeeding and bottle feeding.[1]
The name AVENT came from the sub-brand Avent Naturally which was launched by a Company called Cannon Rubber (est.1936).[2] The brand was created in 1984 to launch a new type of baby bottle that was short with a wide neck. Avent was the first baby feeding company to produce teats from odourless and tasteless silicone as well as other patented innovations such as a steam and microwave steriliser and piston-free breast pump.[citation needed]
In 2005, Charterhouse Venture Capital acquired the company, then known as Cannon Avent. In 2006, Dutch company Philips acquired the brand and renamed it Philips Avent.[citation needed]
Philips Avent has won several international awards for its products. Its Smart Baby Bottle won an international Good Design Award for three years running, from 2017 to 2019,[3] while its Advanced Bottle Sterilizer and Dryer won the Good Design Award in 2020.[4]
The Avent manufacturing plant was located in Suffolk, a county in the east of England, however it was closed in 2020 by Philips due to Brexit. Manufacturing is now done outside of the UK.[5] Avent's electric breast pump also won an IF Design Award in 2020.[6]
References
edit- ^ Maisonneuve, Catherine (October 2008). "Le Haut-Conseil des professions paramédicales consulté sur la réforme des études". Kinésithérapie, la Revue. 8 (82): 4. doi:10.1016/s1779-0123(08)70634-x. ISSN 1779-0123.
- ^ Maisonneuve, Catherine (October 2008). "Le Haut-Conseil des professions paramédicales consulté sur la réforme des études". Kinésithérapie, la Revue. 8 (82): 4. doi:10.1016/s1779-0123(08)70634-x. ISSN 1779-0123.
- ^ "Good Design Awards: Philips Avent Smart Baby Bottle 2017-2019". Retrieved 22 Jan 2022.
- ^ "Good Design Awards: Children's Products 2021". 22 Jan 2022.
- ^ "Philips to close Suffolk factory putting 430 jobs at risk". BBC News. 17 January 2019.
- ^ "IF Design Award 2020: Philips Avent Electric Breast Pump". Retrieved 25 Jan 2022.
External links
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