Ratio Tech is a San Francisco-based financial technology company that provides technology procurement and funding services through its platform.
 | |
| Company type | Private |
|---|---|
| Industry | Financial Technology |
| Founded | 2021 |
| Founder | Ashish Srimal, Mason Blake |
Area served | Global |
| Website | www |
History
editRatio was founded by Ashish Srimal and Mason Blake.[1][2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies.[3][4]
In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022.[3]
Funding
editIn October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors.[3][5]
Activities
editThe company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately.[6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning.[3]
Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer.[7][8]
References
edit- ^ Ratio, Ashish Srimal (2022-10-07). "The problem with pay-as-you-go software". VentureBeat. Retrieved 2025-01-22.
- ^ Writer, Verdict Staff (2022-09-16). "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. Retrieved 2025-01-22.
- ^ a b c d Hall, Christine (September 15, 2022). "Ratio bags $411M in equity, credit for flexible subscription payment models". techcrunch.com. Retrieved 2025-01-22.
- ^ Srimal, Ashish. "Council Post: Five Fintech Solutions That Can Help SaaS Startups Win More Customers". Forbes. Retrieved 2025-01-22.
- ^ "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups". 2022-09-15. Retrieved 2025-01-22.
- ^ Khairnar, Shruti (20 September 2022). "New fintech platform Ratio emerges from stealth raising $411m". fintechfutures.com. Retrieved 2025-01-22.
- ^ "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups". 2022-09-15. Retrieved 2025-01-22.
- ^ "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. 2022-09-16. Retrieved 2025-01-22.