| Submission declined on 20 June 2025 by Timtrent (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| Submission declined on 6 June 2025 by Theroadislong (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Theroadislong 2 months ago. | |
Comment: This is a blatant advertisement, with all the appearance of mechanical generation. The references are not persuasive 🇵🇸🇺🇦 FiddleTimtrent FaddleTalk to me 🇺🇦🇵🇸 07:30, 20 June 2025 (UTC)
Mid Market Hotel Chain in India : IRA By Orchid Hotels
editIRA by Orchid Hotels is a mid-market hotel brand operated by Kamat Hotels (India) Ltd. (KHIL), an Indian hospitality company.[1] Launched in June 2023, IRA targets metropolitan cities and tier-2 and tier-3 markets in India.[1] The brand serves the growing demand for affordable, quality accommodations among domestic leisure, business, and international travellers.[1]
Overview
editIn 1990s, middle class growth occurred due to introduction of market economy in India.[2]. The Government estimates India has more than 300 million in the middle-income segment, with increasing disposable incomes and rising interest in domestic travel.Dekho Apna Desh , the GOI scheme of domestic tourism has contributed to the growth of the mid segment hotel industry.[3]
In this context , Mr Venkatesh Krishna Kamat launched Kamat Hotels(India) Ltd (KHIL), a listed stock hospitality company on 21 March 1986 Bombay Stock Exchange Maharashtra,[4] in India with a legacy in Indian food and hospitality responded by setting up "IRA by Orchid Hotels".[5]. It was launched in June 2023 and operates in metropolitan cities and Tier 2/3 markets across India.[6]
In mid-segment hotel space, IRA serves to the increasing domestic demand of middle-class, business, and international leisure travelers for economically competitive, quality accommodations.[7]
Recently, the IRA brand launched its property in Ayodhya, Uttar Pradesh, in April 2024. It has 49 rooms plus two banquet halls. Earlier, the brand commenced its operations in Noida Sector-62, Uttar Pradesh, in November 2024 with 68 rooms plus three banquet halls. The property at Ayodhya includes 'Makeba,' a restaurant.[8]
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | June 15, 2023 |
Number of locations | 6 (2025) |
Key people | Vishal Kamat (CEO) |
| Parent | Kamat Hotels (India) Ltd |
History
editIndian hotel industry has been home grown with reputed national brands such as ITDC Hotels, Taj Hotels, Oberoi Hotels. In this landscape, Dr Vithal Kamat established the first ecotel : Orchid Hotels on 27 September 1997.[9]
In due course of time, Kamat family launched Kamat Hotels (India) Limited, to float the IRA by Orchid Hotels brand in June 2023 in Mumbai.[10] The aim was to target mid-market hotel segment which has tier-2 and tier-3 cities of India.[11] It was developed to move beyond luxury brand, The Orchid held by the company and also compete against the Ginger by IHCL and Red Fox of Lemon Tree Hotels.[12]
The Confederation of Indian Industry (CII), through its National Committee on Tourism, works to promote the development and representation of the hotel industry in India.[13].According to The Economic Times , Vishal Kamat, Executive Director of Kamat Hotels (India) Ltd. (KHIL), was appointed Chairman of the Confederation of Indian Industry (CII), Maharashtra, in recognition of the company's role in the mid-level segment of India's hotel industry.[13] He oversees the development and expansion of hospitality brands for Kamat Hotels (India) Ltd. (KHIL) across India.[14]
Operations
editKamat Hotels (India) Ltd. (KHIL) operates hospitality brands including The Orchid (ecotel hotels), Jadga Gadh,Mahodadhi Palace, Lotus Resorts and IRA by Orchid Hotels.[15]. KHIL opened first facility of IRA by Orchid Hotels at Terminal 2 of Mumbai International Airport on June 15, 2023.[16] By December 2023, the company expanded its operations to Bhubaneswar, Nashik, and Chhatrapati Sambhaji Nagar (Aurangabad). The new hotel properties were opened under a leasing and revenue-sharing model, allowing Kamat Hotels to operate them without direct ownership of the assets.[1]This approach aligns with broader industry trends favouring asset-light strategies in the Indian hospitality sector.
Competitors in Industry
editThe mid-segment hotel market in India, defined by rooms priced between ₹2,000-₹5,000 per night, caters to middle-class travelers and has grown due to rising domestic tourism and urbanization.[17] Lemon Tree Hotels, a major chain, operates over 9,700 rooms across more than 100 properties as of early 2025, with sub-brands like Lemon Tree Premier and Red Fox targeting various mid-market customers.[18] IHCL’s Ginger, part of the Indian Hotels Company Limited, manages around 4,000-5,000 rooms and focuses on standardized accommodations, with plans to expand to 400 hotels by 2030.[19] Kamat Hotels’ IRA by Orchid Hotels has launched properties in cities such as Mumbai, Nashik, and Noida, totaling 500-700 rooms by late 2024.[20] The organized mid-segment includes approximately 40,000-50,000 branded rooms within India’s 160,000-170,000 total branded hotel inventory as of 2025.[21] Lemon Tree reported an 18% revenue CAGR over the past five years, reflecting steady growth.[22] Ginger’s revenue is projected to grow at a 23% CAGR through 2027, per industry forecasts.[19] IRA emphasizes culinary offerings and strategic locations, such as its 68-room Noida property.[20] Unorganized hotels still account for a significant portion of the mid-segment market.[21] These brands operate within a competitive landscape shaped by increasing demand in tier-2 and tier-3 cities.[17]
Locations
editAs of March 2025, the brand has properties in six cities:[23]
- Nashik – Opened September 2023.[24]
- Ayodhya – Opened January 2024.[24]
- Bhubaneswar – Opened March 2024.[24]
- Noida – Opened July 2023. [24]
- Mumbai – Opened June 2023.[24]
- Sambhajinagar (Aurangabad) – Opened November 2023.[24]
See also
edit- Indian hotel industry
- List of hotel chains in India
References
edit- ^ a b c d Khosla, V. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels. Mint. https://www.livemint.com.
- ^ https://www.imf.org/external/pubs/ft/wp/2004/wp0443.pdf
- ^ "Innovateindia.mygov.in | Dekho Apna Desh".
- ^ "Kamat Hotels (India) History | Kamat Hotels (India) Information". The Economic Times.
- ^ Lockyer,T (2013).Global Cases on Hospitality Industry. Routledge,UK.p385
- ^ The Energy and Resources Institute. (2006). Citizens at work Vol. II. The Energy and Resources Institute,pp.73-74.
- ^ Lall, Pavan. "What makes mid-market hotels the star of India's hospitality sector?".
- ^ Balaji, M. (2024, April 17). Kamat Hotels opens IRA by Orchid in Ayodhya, Uttar Pradesh. Hindu Business Line. https://www.thehindubusinessline.com.
- ^ Rothman, Richard M. (2017). Master Opportunity and Make it Big. Jaico Publishing House. ISBN 9789386348951.
- ^ D'Amore, L., & Kalifungwa, P. (2014). Meeting the challenges of climate change to tourism: Case studies of best practice. Cambridge Scholars Publishing,pp.391-392.
- ^ Khosla, V. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels. Mint. https://www.livemint.com
- ^ Enz, C. A. (2009). Hospitality strategic management: Concepts and cases. John Wiley & Sons.pp.559.
- ^ a b "Vishal Vithal Kamat elected as new chairman of CII Maharashtra - ET HospitalityWorld". ETHospitalityWorld.com.
- ^ BSE. (2023). Kamat Hotels India announces new hotel management, leasing arm, Ira by Orchid Hotels [PDF]. Bombay Stock Exchange. https://www.bseindia.com/xml-data/corpfiling/AttachHis/4d573390-9901-4ad8-8d18-8468f912ae05.pdf
- ^ "Kamat Hotels India Ltd Company Profile - Overview - GlobalData".
- ^ Khosla, Varuni (23 June 2023). "Kamat Hotels India launches hotel management, leasing arm, Ira by Orchid Hotels | Company Business News". mint.
- ^ a b "India Hotels Market - Industry Analysis and Forecast (2024-2030)". Maximize Market Research. 2024.
- ^ "Best Hotel Stocks in India 2025". Groww. 2025-01-19.
- ^ a b "India's No. 1 Hotel Company: Can the Leader's bold 2030 vision drive its stock higher?". Financial Express. 2025-01-27.
- ^ a b "Kamat Hotels India Ltd: IRA by Orchid Hotels makes its debut in Noida". ET HospitalityWorld. 2024.
- ^ a b "Hospitality Industry in India - Growth, Market Size & Analysis". Mordor Intelligence. 2025.
- ^ "Hotel Industry in India Market 2024-2030". Mobility Foresights. 2023-04-27.
- ^ Gupta, V. (2025). Travel and Tourism in Modern India. Delhi: Academic Publishers, pp. 302–305.
- ^ a b c d e f Cite error: The named reference
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