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nShift
edit| Company type | Private |
|---|---|
| Industry | Logistics, SaaS, Transportation Management |
| Founded | August 23, 2021 |
| Headquarters | Norway, United Kingdom |
Area served | Worldwide (190 countries) |
Key people |
|
| Products | Deliver, Checkout, Track, Returns, TMS |
| Services | Delivery and experience management software |
Number of employees | 450+ |
| Parent | Marlin Equity Partners, Francisco Partners |
| Website | nshift |
nShift is a global software company that develops cloud-based delivery and experience management solutions for e-commerce, retail, manufacturing, and logistics providers. Headquartered in Oslo and London, the company operates across Europe and globally, offering multi-carrier shipping, last mile delivery, post-purchase tracking, and returns automation through a unified platform.[1]
Formed in 2021 by merging four logistics software leaders—Unifaun, Consignor, Transsmart, and Returnado—nShift became one of the largest independent delivery management software vendors in Europe.[2] The company supports over 90,000 businesses in 190 countries and facilitates more than one billion shipments annually.
History
edit1997
Unifaun and Consignor were both founded in 1997, entering a logistics industry where digital tools for delivery management were still limited. In the same year, Unifaun launched Pacsoft Online in collaboration with Posten AB (later renamed PostNord)[3]. This was one of the first web-based shipping management systems available in the region. The system allowed small and medium-sized enterprises to handle bookings, generate labels, and oversee deliveries through an online interface.
2010
By 2010, the platforms extended their operations into Finland. The scale of usage had grown considerably, with the systems processing more than 400 million shipments within a single year. This demonstrated the volume of traffic these platforms were managing across multiple carriers and markets.
2014
Unifaun merged with Memnon Networks, another Swedish company active in the same sector. Memnon brought established integrations with carriers and expertise in Transport Administration Systems (TAS). The same year, Unifaun expanded into Poland, moving its reach beyond the Nordic countries and establishing a presence in Central and Eastern Europe.
2016
In Finland, Posti SmartShip was launched, built on Unifaun’s platform as a national shipping solution. This was delivered in partnership with the Finnish postal service. Around the same time, Unifaun expanded into Norway. The expansion was supported by adding regional carrier integrations to its system, enabling broader coverage within the Nordic region.
2017
Unifaun released the My Parcel mobile application and Delivery Checkout. These tools added consumer-facing functionality, enabling parcel tracking and checkout options tailored to e-commerce. The move represented a shift toward features designed for end users, rather than solely for shippers and carriers.
2018
In 2018, the combined platforms reached a new milestone by processing more than half a billion parcels. The scale of throughput indicated the degree to which retailers, carriers, and other organizations were making use of the infrastructure in Europe.
2019
Unifaun acquired Transsmart, a logistics platform based in the Netherlands. Transsmart specialized in integrations with enterprise resource planning (ERP), warehouse management systems (WMS), and transport management systems (TMS). This addition increased the depth of connectivity between shipping processes and enterprise IT systems.
2020
Vitruvian Partners sold Unifaun to Marlin Equity Partners. The sale marked the divestment of the Scandinavian software company roughly four years after Vitruvian had acquired a majority stake from Bridgepoint. Goldman Sachs International served as financial adviser to Vitruvian and Unifaun on the deal while UBS Investment Bank did likewise for Marlin Equity Partners. The company was reportedly valued at around €200 million, based on an estimated €15 million EBITDA, and other potential bidders had included EQT, Axcel, FSN Capital, and Hg.[4]
2021 (February)
Unifaun and Consignor completed a merger. The combination brought together Unifaun’s delivery management platform and Consignor’s international reach, resulting in a broader network of carrier integrations and enterprise-level solutions.
2021 (August)
The company acquired Returnado, a Stockholm-based provider of returns management technology. Returnado’s platform was added to the group’s offering, expanding functionality into the returns segment of the logistics process. At the same time, the organization introduced a new consolidated identity under the name nShift.
2021 (September)
Webshipper, a Danish company, was also acquired in 2021. Webshipper specialized in e-commerce integrations with platforms such as Shopify, WooCommerce, and Amazon. This acquisition extended the company’s reach into small and medium-sized online retailers by adding plug-and-play connections to widely used e-commerce ecosystems.
nShift
The brand nShift emerged from the consolidation of Unifaun, Consignor, Memnon Networks, Transsmart, Returnado, and Webshipper. Each of these companies contributed different parts of the infrastructure: carrier integrations, enterprise connectivity, returns handling, or e-commerce tools. The result was a single platform combining these functions under one organization.
Today
The nShift platform currently processes more than 25 parcels every second. This number reflects the extent to which retailers, carriers, and consumers alike have been funneled into relying on a centralized delivery and returns management infrastructure — a system that grew not through singular innovation but through acquisitions, integrations, and the gradual absorption of alternatives.
The company’s formation was announced in August 2021, following the series of strategic mergers[5] and acquisitions.[6]
Unifaun[7] and Consignor[8], both leading providers of transport administration systems (TAS), merged under the guidance of private equity firms Marlin Equity Partners and Francisco Partners.[9]
This combined entity acquired Dutch-based Transsmart and Swedish returns platform Returnado to strengthen its multi-carrier capabilities and reverse logistics offerings. Following this, all legacy brands were retired and rebranded under the name **nShift**.
Lars Dige Pedersen served as the first CEO. He was succeeded on an interim basis by Michael Hunt, board member and Senior Operating Partner at Francisco Partners Consulting. In August 2025, Jurgen Leijdekker was appointed as CEO.[10][11]
Technology and Platform
editnShift offers a modular and cloud-native delivery management platform built with scalability and extensibility in mind. It includes:
- Full REST API support
- Pre-built connectors to over 1,000 carriers worldwide
- Integration with major ERP, WMS, and e-commerce platforms, including:
- SAP, Microsoft Dynamics
- Shopify, Magento, WooCommerce
- Salesforce Commerce Cloud, PrestaShop, and others
Its platform automates key stages of the delivery lifecycle, including:
- Shipment booking
- Label creation
- Tracking and notifications
- Emissions calculations
- Returns handling
Real-time dashboards provide shipment analytics, CO₂ tracking, and SLA monitoring, enabling businesses to optimize operations and customer experience.
Products
editnShift’s key offerings include:
- nShift Delivery – Automates booking, tracking, and labeling for shipments across 1,000+ global carriers.
- nShift Checkout – Provides flexible delivery choices at checkout to boost conversion rates (up to 26%). Customizes by ___location, basket value, or delivery method.
- nShift Track – Delivers live tracking, branded notifications, and self-service order updates.
- nShift Returns – Enables configurable returns portals and workflows, supports return-to-exchange logic to improve customer retention.
- nShift TMS (Transport Management System) – Offers full visibility and control for manufacturers and shippers over freight planning, procurement, and reporting.
Operations
editnShift operates globally with a strong presence in Europe. As of 2025, the company maintains offices in:
Its client base extends across the European Union, United States, Canada, Australia, and parts of Asia, including Singapore and India.
Clients
editnShift serves clients across sectors including fashion, electronics, wine & spirits, and sporting goods.
- Helly Hansen (NO) – Improved return logistics and customer communication with nShift Returns.[12]
- Laithwaites Wine (UK) – Utilized nShift’s tools to handle seasonal delivery volumes and personalize delivery experiences.[13]
- Hunkemöller (NL) – Increased in-store returns by 15% using nShift’s omnichannel returns platform.[14]
- Quiz (UK) – The Scottish fashion chain has extended its partnership with nShift, as it expects to deliver millions of packages with their help.[15]
Strategic Partnerships
editIn 2022, nShift entered into a partnership with Blue Yonder, a supply chain software leader, integrating nShift's last-mile and carrier services into Blue Yonder’s OMS and WES modules.[16]
The company also collaborates with leading platforms such as:
Market Position
editAt launch, nShift was Europe’s largest independent provider of delivery management software. It operates in a competitive landscape that includes:
The company distinguishes itself through its pan-European carrier network, customizable platform, and focus on post-purchase experience and emissions tracking.
Sustainability and Impact
editnShift integrates ESG principles into its platform. Sustainability tools include:
- Real-time emissions calculators per shipment
- CO₂-reduction-friendly carrier suggestions
- Custom ESG dashboards for CSR reporting
Results reported by clients include:
- 15% reduction in shipping costs
- 51% decrease in “Where is my order?” (WISMO) support requests
- Significant labor savings in fulfillment operations
Awards and Recognition
edit- Gartner Magic Quadrant – Notable Vendor (2024, 2025): Recognized in the context of the Europe-focused Magic Quadrant for Transportation Management Systems.[17]
- Gartner Market Guide (2024): Listed in the Market Guide for Multicarrier Parcel Management Solutions.[18]
- 2022 eCommerce Awards: Bronze for “Best Sustainability Initiative.”[19]
Further Reading
edit- Taylor, Dan (2021). “Logistics providers Unifaun, Consignor, Transsmart merge, acquire Returnado.” Tech.eu.
- Singh, Vishal (2021). “Unifaun, Consignor, Transsmart merge to launch nShift.” Silicon Canals.
- Gartner (2024). "Market Guide for Multicarrier Parcel Management Solutions."
- Marlin Equity Partners – nShift Portfolio
- Himalayas.io – Company Profile
External links
editReferences
edit- ^ Business Wire – nShift launch
- ^ Tech.eu
- ^ "PostNord PacSoft". doc.dynamicweb.com. Retrieved 2025-08-29.
- ^ Dorbian, Iris (2020-08-06). "Marlin to buy Unifaun from Vitruvian Partners". PE Hub. Retrieved 2025-08-29.
- ^ Novac, Dragos. "Unifaun, Consignor, and Transsmart merge operations, become nShift and acquire Returnado". Nordic 9. Retrieved 2025-07-29.
- ^ "Unifaun and Consignor become nShift, Global Leader in Cloud Delivery Management Solutions". CIO Influence. 2021-08-29. Retrieved 2025-07-29.
- ^ "Marlin Equity Partners acquires Unifaun - 2020-08-06 - Crunchbase Acquisition Profile". Crunchbase. Retrieved 2025-07-29.
- ^ "Francisco Partners acquires Consignor Group". Ecommerce News. 2020-07-31. Retrieved 2025-07-29.
- ^ Marlin Equity – Portfolio
- ^ "nShift appoints Jurgen Leijdekker to continue driving consistent growth". nshift.com. Retrieved 2025-08-01.
- ^ "Technology veteran Jurgen Leijdekker joins e-commerce delivery and experience management firm nShift". Retail Technology Innovation Hub. 2025-08-08. Retrieved 2025-08-08.
- ^ "Logistics companies Unifaun, Consignor, Transsmart merge to launch nShift; acquires Returnado - Silicon Canals". 2021-08-24.
- ^ Searles, Katie (2024-09-24). "Laithwaites invests in multi-carrier capability to support growth". InternetRetailing. Retrieved 2025-08-08.
- ^ "nShift helps Hunkemöller increase in-store returns by 15%". NMG International. 2023-10-30.
- ^ "Sales in Scottish fashion giant's high street shops soar nearly 50 per cent". The Herald. 2022-12-08. Retrieved 2025-08-19.
- ^ "nShift Partners with Blue Yonder to Provide Delivery Management". salestechstar.com. Retrieved 2025-08-08.
- ^ TMCNet
- ^ "Market Guide for Multicarrier Parcel Management Solutions". Gartner.
- ^ PR Newswire
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