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Natasha (company)
editNatasha (legally registered as Natasha Sales & Marketing Corporation) is a Philippine direct-selling company established in 1993 and owned by the Jardiolin family.[1][2][3] It distributes a range of products including apparel, footwear, underwear, accessories, food supplements, and household items. The company operates through a catalogue-based system supported by a network of independent dealers across the Philippines and abroad.[1][2]
History
Natasha began in 1993 as a retail boutique at Robinsons Galleria in Pasig, initially selling shoes, bags, and apparel.[1] By the late 1990s, it had transitioned into direct selling, engaging a network of independent dealers through product catalogues.[1][2]
The company expanded across Luzon, Visayas, and Mindanao during the 2000s, opening regional branches and distribution centers nationwide.[1] By 2006, Natasha also targeted overseas Filipino workers (OFWs) as dealers, extending its reach to markets such as Hong Kong, Malaysia, Brunei Darussalam, and the Middle East.[2]
Business model and products
Natasha uses a catalogue-based direct-selling approach, where independent dealers earn through retail sales and recruitment incentives.[1][2] Its product lines include apparel, shoes, bags, cosmetics, and personal care items. Brands under the company include Natasha, Nathaniel, Natalie, and Nathaniel Jr.[1][3]
Market presence
As of the late 2010s, Natasha reported nationwide coverage in the Philippines through multiple branches and distribution centers.[1][3] The company also established service centers in overseas Filipino communities.[2]
Corporate details
Natasha Sales & Marketing Corporation is legally registered in the Philippines with its head office in Pasig City, Metro Manila.[3] Business information services list its incorporation date as 2015, though operations began in 1993.[3]
References [1] [2] [3] Vivendi2000 (talk) 10:20, 27 August 2025 (UTC)
- ^ "After 25 years of successful island-hopping, Natasha direct-selling network goes beyond borders", *BusinessMirror*, February 4, 2018
- ^ "Natasha targets OFWs, expands global network", *The Philippine Star*, December 20, 2006.
- ^ {{Cite web |title=Go Negosyo Natasha: Making success stories happen in the homeland
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