Wikipedia:Articles for deletion/Crep Protect

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. While there are sources there is a consensus that there are not (1)multiple, (2)reliable, (3)independent (4)secondary sources that discuss this company in (5)significant detail. As our relevant guidelines require all five of these there is a consensus among participants to delete. Barkeep49 (talk) 01:23, 1 May 2020 (UTC)[reply]

Crep Protect

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Fails WP:NCORP. Loksmythe (talk) 17:55, 15 April 2020 (UTC)[reply]

Note: This discussion has been included in the list of Companies-related deletion discussions. Loksmythe (talk) 17:55, 15 April 2020 (UTC)[reply]

Note: This discussion has been included in the list of United Kingdom-related deletion discussions. Shellwood (talk) 18:02, 15 April 2020 (UTC)[reply]

Keep The company is relevant, having traded now for 6 years as a British independent business with industry & media recognition sourced and cited by independent secondary sources in the article. The company has been listed in the top 10 of the Sunday Times Fast Track list in 2018 and in 2019 as both a domestic and internationally significantly fast growing company. The company has specific notability for its contribution to Minority entrepreneurship and history as one of the companies founders, Jason Black, was included in The Powerlist 2020 of Britain’s most influential people of African, African Caribbean and African American heritage. This is also a prolific product that is sold in major retailers internationally, including but not limited to Dick's Sporting Goods & JD Sports and partnerships with adidas. Sidesix (talk) 20:53, 15 April 2020 (UTC)[reply]
- Can you link to specific references that meet the criteria for establishing notability *of the company*? For example a reference for "specific notability for its contribution to Minority entrepreneurship"? Or a reference containing Independent Content that supports it being a "prolific product"? HighKing⁺⁺ 12:05, 22 April 2020 (UTC)[reply]
  - [1]maybe the fact that people are concerned about being sold a fake ?Grmike (talk) 12:42, 28 April 2020 (UTC)grmike[reply]
Delete, fails notability. Break down of sources, #1 - Trivial, #2 - Not secondary interview, #3 - Trivial, #4 - Not secondary interview (also probably trivial), #5 - Trivial, #6 - trivial, #7 - Spaced out and stopped caring. Probably more of the same from then on anyway. --Adamant1 (talk) 05:19, 17 April 2020 (UTC)[reply]
Delete There are 22 references in this article and not a single reference meets the criteria for establishing notability. Most are company announcements or a mention-in-passing of the company with the emphasis on J2K. I am unable to locate any significant coverage with in-depth information on the company and containing independent content. Topic fails GNG/NCORP. HighKing⁺⁺ 12:05, 22 April 2020 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, dibbydib (T ･ C) 05:06, 23 April 2020 (UTC)[reply]

Delete as per Adamant1 and Dibbydib, articles on Crep Protect do not meet WP:COMPANY requirements for notability. XVDC (talk) 12:56, 23 April 2020 (UTC)[reply]
Strong Keep - "Footwear accessories business Crep Protect was named number two in a list of the UK’s private companies with the fastest-growing sales in The Sunday Times Fast Track league table for 2018"[2]. My interests include reading and writing about notable companies. This company owns a brand that is well recognized if not now will be based on the partnerships and collaborations it has built up. A simple google search bring up a slew of references to the brand including the NY Times [3], GQ [4]. it's quickly becoming a global brand with a following in greece [5].Grmike (talk) 12:39, 28 April 2020 (UTC)grmike[reply]
- These are all just mentions in passing. Where's a reference containing significant coverage with in-depth information *on the company*? HighKing⁺⁺ 19:30, 28 April 2020 (UTC)[reply]

~~if I provide one you will accuse the company of interfering with the process. Your expectations are unrealistic.~~Grmike (talk) 22:19, 28 April 2020 (UTC)grmike[reply]

That's a really weak excuse for not providing a source. There's nothing unrealistic about expecting a source to discuss the topic to some degree beyond something like "hey, this company exists." --Adamant1 (talk) 06:34, 29 April 2020 (UTC)[reply]

We've been going back and forth on other topics in other AfD discussion threads. We seem to be using differnet measuring sticks, but claim to be following the same guidelines. I'm new to this so bear with me.Grmike (talk) 07:53, 29 April 2020 (UTC)grmike[reply]

I have yet to see HighKing fully approve of any source used in a low-importance article. His measuring stick is always perfection. I think we can all agree that most of the articles are not perfect.Grmike (talk) 08:04, 29 April 2020 (UTC)grmike[reply]

[6] [7] biggest sneaker collection(s) in the world rely only on crep protect. crep protet is the main sponsor and organizer of a number of international sneaker conventions[8]. [9] = The Guardian : Fashion : How to keep your white trainers white White trainers look set to remain the footwear trend this summer. So we asked a sneakerhead how to keep your trainers very white has collaborations with the NBA, DJ Khaled, is the worldwide license holder for Adidas Shoe Care

[10] theindependent.co.uk - "It’s now part of our colloquial language, you wouldn’t say trainer care you would say Crep Protect, it is to trainers what the Hoover brand is to cleaning! They worked hard on building a lifestyle brand around the product." [11] - djmag.com : “I’m very proud to have played a small role in Nottingham being recognised for good music,” Scorzayzee says. “Recent statistics show that we are the poorest city in the UK. I say we are the richest in music. “It’s always had a big hip-hop scene from the break-dancing days of the ’80s at Rock City, right through the grime era and up ‘till now. Here’s a fun fact for you: my song ‘Crepps’ in 2001 is the reason you call trainers ‘Crepps’. That was a Nottingham slang word. Every time you see Crep Protect in a store, think ‘that’s Notts that gave you that!’”

[12] : major sponsor in community encouraging community organizers and recreational activity special thanks to crep-protect and the community at large. [13] : next source: Endevour Magazine : In recent years Crep Protect has quickly risen to the top-tier of the sneaker care industry, with an instantly recognisable name and some of the sneaker world’s biggest ambassadors, the brand sits proudly in the armoury of casual collectors and die-hard sneakerheads alike. When they stepped out the gate the brand came armed with their namesake protective spray, changing the way that coveted kicks were worn as the fear of liquid stains ruining precious fabrics taken out of the equation. Grmike (talk) 08:41, 29 April 2020 (UTC)grmike[reply]

[14] Crep Protect founder now #25th most influencial black britons. The power of the crep brand is what put him there.Grmike (talk) 11:25, 29 April 2020 (UTC)grmike[reply]

Again, I appreciate the fact that you are spending a lot of time trying to find references but you don't appear to grasp what is required. You are synthesising - please read WP:SYN. This is a photo which has a tagline thanking the company for sponsorship, says nothing about the company, fails WP:CORPDEPTH. This from Endeavor magazine is an interview/profile of the company and their founders (*cough* advertorial?) and fails WP:ORGIND. This mentions one of the founder in a list, nothing about the company, fails WP:CORPDEPTH. You'll save a lot of time if you read WP:NCORP, especially WP:CORPDEPTH and WP:ORGIND. Lay off the ad hominen stuff. You're correct that we appear to have different "measuring sticks" but at least mine is anchored in Wikipedia's policies and guidelines. HighKing⁺⁺ 20:06, 29 April 2020 (UTC)[reply]

this is not just a photo - the link is just one click away if you bothered to look.Grmike (talk) 23:39, 29 April 2020 (UTC)grmike[reply]

This from Endeavor magazine you said advertorial?) and fails WP:ORGIND I consider interviews indepth and original. you cannot because you always assume the worst (advertorial). interviews are the only places you're going to find indepth coverage of the history and background of a fairly new company.Grmike (talk) 23:45, 29 April 2020 (UTC)grmike[reply]

It doesn't really matter what your opinion is if the policies/guidelines say the exact opposite. HighKing⁺⁺ 11:52, 30 April 2020 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.