Wikipedia:Articles for deletion/Direct-response marketing

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was merge to Direct marketing. Or elsewhere as consensus may determine. Sandstein 20:33, 11 January 2014 (UTC)[reply]

Direct-response marketing

(Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL)

Fork of direct marketing. Salimfadhley (talk) 23:59, 19 December 2013 (UTC)[reply]

Note: This debate has been included in the list of Advertising-related deletion discussions. Northamerica1000^(talk) 01:35, 20 December 2013 (UTC)[reply]

Note: This debate has been included in the list of Business-related deletion discussions. Northamerica1000^(talk) 01:35, 20 December 2013 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, Ethically ^(Yours) 15:48, 26 December 2013 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, Mark Arsten (talk) 01:28, 2 January 2014 (UTC)[reply]

merge to direct marketing as the term is very commonly used. Mangoe (talk) 03:04, 2 January 2014 (UTC)[reply]
Merge, to direct marketing of which it is a subset. It will also produce a useful redirect. The Whispering Wind (talk) 15:46, 2 January 2014 (UTC)[reply]
Merge, but with what? There are too many articles around this subject, including Mailshot, Mail merge#Mailshot, Advertising mail, Direct response television and Infomercial. The terms are briefly distinguished in the last (which I have been editing today, but not in relation to this AfD), although the distinction is not explained there.

"Direct response marketing" is presumably broader than just TV advertising, and covers Internet and radio advertising (and perhaps billboards, newspaper ads, text messages. The marketing is direct in the sense that the consumer makes a response directly to a company's website, telephone or mail handling office that is advertised (rather than through a third party such as a shop). "Direct marketing", on the other hand, is where companies direct their marketing communications to a narrow market segment; it does not necessarily entail a direct response (for example vouchers sent via loyalty programmes that are redeemable in-store). The word "direct" is used in different, er, directions. All marketing is of course aimed in some way at a particular market segment, so it is the narrowness that defines it as direct rather than the medium.

I also recall raising a merge proposal for Mailshot, Advertising mail and Mail merge#Mailshot, here, which also have overlapping content with these, but there has been no follow-up. What a mess. Si Trew (talk) 12:55, 6 January 2014 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.