Wikipedia:Articles for deletion/Frontside Promotions

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. Flowerparty^☀ 01:04, 15 July 2009 (UTC)[reply]

Frontside Promotions (edit | talk | history | protect | delete | links | watch | logs | views) (delete) – (View log)

Article has no independent sources, and was so-tagged since Dec 2008. So, it fails WP:CORP. Article is mainly promotional. They've worked with famous groups/people, but so have lots of other non-notable organizations. Rob (talk) 05:51, 7 July 2009 (UTC)[reply]

• Note: This debate has been included in the list of Canada-related deletion discussions. —Rob (talk) 05:53, 7 July 2009 (UTC)[reply]
• Weak Keep Seems like they worked with a lot of well known and famous artists on a professional level, but it sounds kind of like name throwing. Should have more research to keep it alive. —Preceding unsigned comment added by Mlh56880 (talk • contribs) 06:11, 7 July 2009 (UTC)[reply]
• Delete. Notability is not inherited. I presume that a publicity firm will know the value of Wikipedia for search engine visibility, and as such lawyering over their notability is a side issue when the article in question also reads like obvious advertising: ...an independent promotions company in Vancouver, BC, specializing in all areas of the music industry, including but not limited to Commercial/non-Commercial Radio Promotion, Publicity, Street/Lifestyle Marketing, Online Marketing, and Artist Management. - Smerdis of Tlön (talk) 14:31, 7 July 2009 (UTC)[reply]
• Delete per the umlauted editor above. Obvious advert, no sources. Ten Pound Hammer, his otters and a clue-bat • ^{(Many otters • One bat • One hammer)} 18:01, 7 July 2009 (UTC)[reply]
• Note: This debate has been included in the list of Advertising-related deletion discussions. -- TexasAndroid (talk) 23:44, 7 July 2009 (UTC)[reply]
• Note: This debate has been included in the list of Business-related deletion discussions. -- TexasAndroid (talk) 23:44, 7 July 2009 (UTC)[reply]
• Note: This debate has been included in the list of Music-related deletion discussions. -- TexasAndroid (talk) 23:44, 7 July 2009 (UTC)[reply]
• Please Keep. As the primary purpose of a promotion company is to help promote the client's brand over that of the company itself, there will necessarily be fewer independent, secondary sources describing Frontside with which to work. That being said, I have come across articles on Frontside, and it is my intention to prove notability based on what I was able to find.

That the wording reads like an advertisement is something that can and will be changed, but I do not believe that this justifies the deletion of this article. First and foremost, Frontside Promotions Group IS the largest independent promotions company in Canada. This statement is based on the fact that the promotion for most major U.S. artists is either handled in-house by an artist's record label or through a U.S.-based promotion company. It is also based on Frontside Promotion Group's client list, which includes Motley Crue (publicity, radio promotion, and Crue Fest promotion), Barenaked Ladies (publicity and radio promotion), Sum 41 (radio promotion), and Hinder (radio promotion). Frontside is also hired by the Canadian government to promote Canadian Blast ([1], [2]), a government-led initiative that highlights Canadian music internationally through media and live performances.

Aside from a list of clients (that can be found in this article), the most relevant evidence for the notability of Frontside Promotions Group would be their radio chart numbers (Billboard, Nielsen BDS, & Mediabase certified), and I will post those numbers once I have received them. As of now, I only know that Frontside has brought Sum 41, State of Shock, Drowning Pool, The Airborne Toxic Event, Metric, The Midway State, and Hinder to Top 20, Top 10, and #1 spots. Exact years and highest rank on radio charts per track will be posted when they are made available to me. Evidence of affiliation can also be found for the following artists: The Proclaimers (prominently featured at the bottom), State of Shock (within the biography), and House of Doc.

External organizations that have recognized Frontside's work include:
- SOCAN (Canada's Performing Rights Organization), for whom managing partner Gary McDonald has given lectures on marketing as well as presented for their "Dinner Music" web-series.
- The Music BC Industry Association's Board of Directors, to which managing partner Geoff Goddard has been accepted.
- The PEAK Performance Project, for which Frontside's product manager Erin Kinghorn is a member of the faculty.
- The Western Canadian Music Awards, which nominated Frontside Promotions Group for "Independent Publicist/Radio Promoter" of the year in 2004, less than 1 year after Frontside was founded.
- The Transmission Music Conference, which selected a Frontside managing partner as 1 of only 29 delegates from prominent Canadian music companies to attend the conference in China.
- Canada's International Music Convention "Canadian Music Week," which identified artist manager Vince Ditrich in their list of "Movers and Shakers."
- The New Music West - Music Industry Conference, at which multiple members of the Frontside team have presented to other music industry professionals.
- Freedom To Groove, which awarded Frontside a PromoFACT award in April 2004, and for whom managing partner Geoff Goddard served on a panel in November 2004.

I hope that you have found my response helpful and will reconsider the deletion of this article. Thank you.

User:Red Vinyl 8:46, 8 July 2009 (UTC)

• None of the links involves substantial coverage by an independent source, which our notability guideline requires. One shows Frontside *didn't* win an award. Most show people who work at FrontSide have worked at other companies. One seems to shows a "PromFACT award" by a fellow non-notable marketing company, who shares a senior employee, which makes the source non-independent. Please DO NOT post anymore unsourced information about Frontside. Please only add material that's sourced to independent third-party reliable sources. If you personally work for Frontside, it is recommended that you mention that, and you not write about something you have a conflict of interest in. --Rob (talk) 09:52, 8 July 2009 (UTC)[reply]
• I am not employed by Frontside. I am currently working in performing rights and have worked for management companies in the past. At each ___location, there have been multiple artists whose Canadian promotion, radio promotion, and publicity have been handled by Frontside, and it was through these connections that I came to see Frontside as a major player in the music industry, especially when Canada is involved. The purpose of mentioning the nomination - while it is true that they did not win that award - was to show that they were considered noteworthy despite having only recently formed less than 1 year before. The other links do not involve past employment, but instead requests by those companies for outside industry professionals (ie, the Frontside staffers) to share their knowledge and outlook on the music industry with other professionals in music. --User:Red Vinyl 15:44, 10 July 2009 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.