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Wikipedia:Articles for deletion/Minus33

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The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete‎. Star Mississippi 13:58, 17 February 2025 (UTC)[reply]

Minus33

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Minus33 (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)
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Not-notable brand with SPA editing issues. Some of the products have shown up in reviews, but finding reliable sources talking about the company itself have proven challenging. SPAs keep trying to use the heritage of the company that Minus33 was spun off from as some kind of legacy status, in what's clearly WP:PROMO (most of the citations to get to that history were basically press releases). SPA sleeper account came out today to revert it back to the old state, which prompted a bit of a dive to see if there's better sourcing so it passes WP:GNG but, frankly, no. Warrenᚋᚐᚊᚔ 09:36, 10 February 2025 (UTC)[reply]

Comment: this article was actually CSD'd back when it was nominated but an IP that has only edited this article removed the CSD template without comment. They have since disclosed some affiliation with Minus33. diff Warrenᚋᚐᚊᚔ 09:38, 10 February 2025 (UTC)[reply]
The article seems similar to https://en.wikipedia.org/wiki/Icebreaker_(clothing) and https://en.wikipedia.org/wiki/Gap_Inc. for the level of promotional content. The company is 100+ years old with a 5th generation owner and used to be a top 10 textile Mill in the world. You can see this information on PBS here: https://www.pbs.org/video/ashland-jsfnxe/
I can take a swing at taking some of the promotional language out of the post, but it would be easier if the person deleting this article outright could point out some specifics. Lawdog87 (talk) 14:56, 10 February 2025 (UTC) — Lawdog87 (talk • contribs) has made few or no other edits outside this topic. [reply]
Comment: This is a brand new account created today, whose only edit prior to this discussion here was at the page in question, repeating the marketing points that other SPAs have fallen back on.
It’s not a 100 year old company though, that’s marketing screed from the manufacturer trying to claim the history of a legacy manufacturer that (arguably?) spawned them. Local newspapers do not support the claim of being the same company (link) Their own website states

In 2002, Minus33 was created by textile engineers from L. W. Packard & Co. Inc. L. W. Packard has been involved[…]

And then goes on to the history of L. W. Packard like that’s a transferable property of a shuttered company. There’s no RS showing they’re the same company I’ve been able to find.if you could provide any sources that’d go a long way to addressing the WP:GNG issues. Warrenᚋᚐᚊᚔ 15:23, 10 February 2025 (UTC)[reply]
I've found some more sources as to the company and their history.
WMUR: Keeping Warm with Minus33 - https://www.wmur.com/article/thursday-january-22nd-minus-33/4970646
NH’s Business: Winter clothing businesses making apparel in wake of “more wet than snowy” winter prediction - https://www.wmur.com/article/new-hampshire-business-segment-12-08-2024/63126487
https://thelaker.com/2021/minus33-keeps-tradition-alive-in-historic-mill Lawdog87 (talk) 15:11, 10 February 2025 (UTC) — Lawdog87 (talk • contribs) has made few or no other edits outside this topic. [reply]
Neither of those videos are usable beyond for basic information, as they're both just interviews with employees. Neither interview makes the case that it's the same company, and the third does not make the claim that Minus33 is the historical manufacturer either, but rather has some of the same personnel and facilities. Warrenᚋᚐᚊᚔ 15:25, 10 February 2025 (UTC)[reply]
Retain: The page appears to have been modified such that it does not interfere with https://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_a_soapbox_or_means_of_promotion BeefsteakMaters (talk) 18:41, 12 February 2025 (UTC)[reply]
It’s still not passing the bare minimum of WP:GNG Warrenᚋᚐᚊᚔ 19:26, 12 February 2025 (UTC)[reply]
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.
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