Wikipedia

Assaf Swissa

Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.[1] He is the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports, alongside American professional football player Julian Edelman.[2][3]

Assaf Swissa
Born1981
Boston, Massachusetts
Alma materBoston University
OccupationEntrepreneur
Known forSuperdigital, Nuthouse Sports & Unreal Brands
Websitehttps://www.superdigital.com/

Early life and education

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Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.[4][5]

Career

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In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers.[6][7][8] In 2025, Swissa invested in Unicorn, a hybrid content studio and talent management firm, launched by former executives from Doing Things Media and Buzzfeed.[9]

Superdigital

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In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others.[10][11][12][5] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.[10][13][14]

In 2015, Swissa won an Emmy Award for writing shortform for the Julian Edelman Draft Report, entitled "Only Two Things You Can Do," which was produced for private coaching company CoachUp.[15]

In 2020, Edelman and Swissa collaborated via Superdigital with American toy company Hasbro on "NERF House," a viral web series released on YouTube, that parodied reality television and content houses.[16] The series featured NFL stars, like Joe Burrow, JuJu Smith-Schuster, Edelman and Christian McCaffrey, shooting Nerf darts at each other in the house.[17] While in that role, in 2024, Swissa was selected for Campaign US’ 40 over 40.[18]

In August 2025, management consulting company Accenture acquired Superdigital.[19] The agency became a part of Accenture Song, Accenture's marketing division, and was acquired to meet client demand creator marketing.[20][21]

Nuthouse Sports

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Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content.[7][3] Coast produces the sports history podcast Games with Names, hosted by Edelman.[22][23] In 2019, Swissa produced and wrote the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.[24][25][26] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.[26][25][24]

In October 2024, Rob Gronkwoski joined Coast Productions as a partner and launched the Dudes on Dudes podcast, which he hosts with Edelman.[27][28] That month, the company changed its name to Nuthouse Sports.[29][30]

Advocacy

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Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism."[31]

In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player.[32] The book was published by Superdigital.[32] The book notably contains a famous epigraph from Theodor Herzl, broadly considered the father of modern political Zionism, "If you will, it is no dream," in the copy and dedication of the book.[33] In 2017, 25,000 copies of the book were distributed to five-year-olds in Jewish homes in North America through the non-profit PJ Library.[33] A sequel, entitled "Flying High 2" was released that same year, and another book in the series, called "Flying High 3," was released in 2019.[34][35][36]

References

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  1. ^ "Sen. Lieberman speaks at AIPAC" (PDF). Heritage Florida Jewish News. 2017.
  2. ^ Frye, Andy. "Julian Edelman Unveils Collection Of Comic-Inspired NFTs: 'Everyone Famous Might Get Into The NFT Game'". Forbes. Retrieved 2025-03-31.
  3. ^ a b Siegel, Tatiana (2019-08-15). "NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg". The Hollywood Reporter. Retrieved 2024-11-22.
  4. ^ Brown, Joel. "Edgy Julian Edelman Documentary Stars BU Alums behind the Camera". Boston University. Retrieved 2025-03-31.
  5. ^ a b Brown, Joel (Dec 11, 2019). "Jump-start Your Job Search: Founder and Creative Director, Superdigital". Boston University. Retrieved 2024-11-22.
  6. ^ Borchers, Callum (Oct 16, 2015). "Five things you should know about Assaf Swissa - The Boston Globe". BostonGlobe.com. Retrieved 2024-11-25.
  7. ^ a b Baskin, Ben (2019-07-03). "Julian Edelman Is Back on Top and Ready to Take Over the World". SI. Retrieved 2025-06-24.
  8. ^ Harrison, Connor (2018-01-30). "The Voice of Julian Edelman". Boston Magazine. Retrieved 2025-06-24.
  9. ^ Flynn, Kerry (2025-06-10). "Exclusive: Unicorn launches to help creators build YouTube shows". Axios. Retrieved 2025-07-25.
  10. ^ a b Sarto, Dan (Nov 2, 2020). "Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series". Animation World Network. Retrieved 2024-11-22.
  11. ^ "Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper". adsofbrands.net. Retrieved 2024-11-22.
  12. ^ "Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out". www.americaninno.com. Retrieved 2024-11-22.
  13. ^ "It's NERF Or Nothin' for Star-Studded Worlds in NERF House X | LBBOnline". lbbonline.com. Retrieved 2024-11-22.
  14. ^ "CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement". www.americaninno.com. Retrieved 2024-11-22.
  15. ^ Feldberg, Isaac (Aug 18, 2019). "Julian Edelman plots Hollywood takeover - The Boston Globe". BostonGlobe.com. Retrieved 2025-07-25.
  16. ^ Kaplan, Daniel (2020-04-16). "Julian Edelman built a business on social media, even as Tom Brady poked fun". The New York Times. ISSN 0362-4331. Retrieved 2025-06-24.
  17. ^ Clark, Dave (Mar 6, 2020). "The Enquirer Subscription Offers, Specials, and Discounts". subscribe.cincinnati.com. Retrieved 2025-06-24.
  18. ^ "Introducing the 2024 Campaign US 40 Over 40 honorees". www.campaignlive.com. Retrieved 2024-11-25.
  19. ^ McClellan, Steve. "Social Agency Superdigital Now Part Of Accenture Song". www.mediapost.com. Retrieved 2025-08-28.
  20. ^ Kemp, Audrey (2025-08-19). "Accenture Song Bolsters Creator Capabilities with Superdigital Acquisition". Retrieved 2025-08-28.
  21. ^ Adams, Peter (Aug 20, 2025). "Accenture Song acquires Superdigital as marketing shifts social-first | Marketing Dive". www.marketingdive.com. Retrieved 2025-08-28.
  22. ^ "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Insideradio.com. 2022-08-16. Retrieved 2024-11-25.
  23. ^ White, Peter (2022-08-16). "Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril". Deadline. Retrieved 2024-11-25.
  24. ^ a b Finn, Chad. "Julian Edelman's new documentary looks like a winner". www.boston.com. Retrieved 2024-11-25.
  25. ^ a b "'He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit". www.cbsnews.com. 2019-06-26. Retrieved 2024-11-25.
  26. ^ a b Fleming, Mike Jr. (2019-06-03). "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline. Retrieved 2024-11-25.
  27. ^ "Revenue up 34% for Audioboom". podnews.net. 2024-10-15. Retrieved 2025-03-31.
  28. ^ Staff, Sportico (2024-10-18). "Sportico Transactions: Moves and Mergers Roundup for Oct. 18". Sportico.com. Retrieved 2024-11-25.
  29. ^ Weprin, Alex (2024-10-14). "Rob Gronkowski Gets Into Entertainment Biz, Joins Nuthouse Sports as Partner (Exclusive)". The Hollywood Reporter. Retrieved 2025-06-24.
  30. ^ Karp, Austin (2024-11-18). "Nuthouse Sports looks to break out in podcast space with Gronkowski, Edelman". Sports Business Journal. Retrieved 2025-06-24.
  31. ^ Saval, Malina (2021-10-26). "Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism". Variety. Retrieved 2024-11-25.
  32. ^ a b Edelman, Julian (2016). Flying High. Superdigital. ISBN 978-0692797440.
  33. ^ a b Schwartz, Penny (2017-10-11). "Julian Edelman's children's book gets a Jewish makeover". Jewish Telegraphic Agency. Retrieved 2025-08-28.
  34. ^ Shanahan, Mark (Dec 8, 2017). "Julian Edelman, pass catcher and published author, is in the holiday spirit - The Boston Globe". BostonGlobe.com. Retrieved 2025-08-28.
  35. ^ Nagelhout, Ryan (2017-12-08). "Julian Edelman Wrote A Children's Book Featuring 'Tom The Goat'". UPROXX. Retrieved 2025-08-28.
  36. ^ Juneau, Jen (Mar 16, 2022). "Stories for Your Little Ones! Here Are 17 Celebrities Who Have Written Children's Books". People.com. Retrieved 2025-08-28.
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