Cookies by Design, also known as Crumb Corps, LLC,[1][2] formerly Cookie Bouquet, is a producer of baked goods. The company currently has about 70 corporate and franchised locations across the United States and had $54 million in sales in 2006.[3]

Cookies by Design
Founded1983 (1983)
FounderGwen Willhite
Headquarters
Websitehttps://www.cookiesbydesign.com/

History

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Cookies by Design was founded in 1983 in Plano, Texas by Gwen Willhite after she lost her previous job. The company's signature product was the "cookie bouquet": arrangements of cookies or other baked goods on sticks in a decorative container, similar to a flower bouquet, intended to be given as gifts or used for decor. The first franchised Cookie Bouquet ___location opened in 1987. The company changed their name to Cookies By Design after the trademark was challenged during the company's expansion into California by a San Jose company called Cookie Florist that also sold similar bouquets.[4]

The company was sold to Crumb Corps in 2007, and Jon Rice took over as president and CEO.[1] The company was sued by Eat'n Park in 2010, Eat'n Park alleging that Crumb Corps infringed on their smiley-face cookie.[3]

The company began selling cupcakes in 2015 under the brand name Cupcakes By Design.[5] It began offering cupcake delivery nationwide in 2021.[6]

References

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  1. ^ a b "Plano-based Cookies by Design, Inc. sold to Crumb Corps". Archived from the original on 2010-10-08. Retrieved 2012-08-03.
  2. ^ Cookies by Design, Inc. Sold After 25 Years
  3. ^ a b Cato, Jason (25 January 2010). "Eat'n Park takes on Texas company over its Smiley Face cookie". Pittsburgh Tribune-Review. Retrieved 21 September 2022.
  4. ^ Torrence Hauer, Jeanne (2003). Millionaire Women: Success Secrets of Sixteen who Made it from Home. Barrington. ISBN 0972108106. Retrieved 21 September 2022.
  5. ^ Hunter, Glenn (23 April 2015). "Cupcake Wars". D Magazine. Retrieved 21 September 2022.
  6. ^ Gubbins, Teresa (2 November 2021). "Plano's Cookies by Design launches cupcake delivery service across U.S." Dallas Culture Map. Retrieved 21 September 2022.
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